Renira Rampazzo Gambarato

Dr. Renira Rampazzo Gambarato is Assistant Professor in the Faculty of Communications, Media and Design at the National Research University Higher School of Economics, in Moscow, Russia. Her Post-doctorate in Film Studies is from Concordia University, Canada and she holds a PhD in Communication and Semiotics from Pontifical Catholic University of São Paulo, Brazil; a MA in Communication and Semiotics also from Pontifical Catholic University of São Paulo and a BA in Industrial Design from São Paulo State University, Brazil.

Publications

Exploring Transmedia Journalism in the Digital Age
Exploring Transmedia Journalism in the Digital Age
Renira Rampazzo Gambarato, Geane C. Alzamora. © 2018. 348 pages.
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across...
Grassroots Political Campaign in Russia: Alexey Navalny and Transmedia Strategies for Democratic Development
Grassroots Political Campaign in Russia: Alexey Navalny and Transmedia Strategies for Democratic Development
Renira Rampazzo Gambarato, Sergei Andreevich Medvedev. © 2018. 28 pages.
This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny's campaign during the 2013 Moscow mayoral election. The goal is to highlight how the...
2016 Rio Summer Olympics and the Transmedia Journalism of Planned Events
2016 Rio Summer Olympics and the Transmedia Journalism of Planned Events
Renira Rampazzo Gambarato, Geane C. Alzamora, Lorena Peret Teixeira Tárcia. © 2018. 21 pages.
The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms and the flow of information in the intersection between mass media (especially...
Transmedia Journalism and the City: Participation, Information, and Storytelling Within the Urban Fabric
Transmedia Journalism and the City: Participation, Information, and Storytelling Within the Urban Fabric
Renira Rampazzo Gambarato. © 2018. 15 pages.
This chapter discusses the participatory flair of transmedia journalism within the concreteness of urban spaces by examining The Great British Property Scandal (TGBPS), a...
Transmedia Storytelling Impact on Government Policy Change
Transmedia Storytelling Impact on Government Policy Change
Renira Rampazzo Gambarato, Sergei Andreevich Medvedev. © 2017. 21 pages.
This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of government policy change. Transmedia campaigns comprise a series of coordinated...
Grassroots Political Campaign in Russia: Alexey Navalny and Transmedia Strategies for Democratic Development
Grassroots Political Campaign in Russia: Alexey Navalny and Transmedia Strategies for Democratic Development
Renira Rampazzo Gambarato, Sergei Andreevich Medvedev. © 2015. 28 pages.
This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny's campaign during the 2013 Moscow mayoral election. The goal is to highlight how the...