Hershey, Pennsylvania
New York, New YorkBeijing, China

Ridhima Sharma

Ridhima Sharma is an Assistant Professor of Management at Vivekananda Institute of Professional Studies-Technical Campus. With a teaching and research experience of 12 years, she has contributed several articles to the journals of national & international repute and have presented papers in national and international conferences apart from authoring books. Her research interest includes Customer Relationship Management & sustainable consumer behavior. She is currently pursuing Post Doc from Amity University, Dubai.

Publications

Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability
Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability
Rohit Bansal, Fazla Rabby, Ridhima Sharma, Dalima Parwani, Arti Gupta. © 2025. 504 pages.
With the rising need to address shifting global temperatures, precipitation patterns, and atmospheric conditions, text mining and sentiment analysis play a crucial role in...
Elevating Brand Loyalty With Optimized Marketing Analytics and AI
Elevating Brand Loyalty With Optimized Marketing Analytics and AI
Ruchika Sharma, Tariq Maqableh, Fazla Rabby, Ridhima Sharma, Rohit Bansal. © 2025. 346 pages.
The integration of marketing analytics and artificial intelligence is transforming how businesses engage with customers, offering deeper insights into behavior and enabling...
Integrating AI, Green Marketing, and Influencer Strategies: Shaping Sustainable Consumer Behavior in the Digital Age
Integrating AI, Green Marketing, and Influencer Strategies: Shaping Sustainable Consumer Behavior in the Digital Age
Ridhima Sharma, Amrik Singh. © 2025. 18 pages.
In the face of growing environmental concerns, such as global warming, climate change, and pollution, conscious consumerism and sustainable consumption have emerged as critical...
Use of Digital Technology in Improving Quality Education: A Global Perspectives and Trends
Use of Digital Technology in Improving Quality Education: A Global Perspectives and Trends
Ridhima Sharma, Amrik Singh. © 2024. 13 pages.
The UN 2030 sustainable development agenda focuses heavily on improving access to high-quality education. This goal can no longer be pursued without heavily relying on digital...
Blockchain Technologies and Call for an Open Financial System: Decentralised Finance
Blockchain Technologies and Call for an Open Financial System: Decentralised Finance
Ridhima Sharma, Amrik Singh. © 2024. 12 pages.
Blockchain technology may reduce the cost of transactions, enable decentralised platforms, and generate distributed trust, laying the groundwork for novel business models....
A New Era of Engagement and Satisfaction: Transforming Customer Experience With AI-Driven Technologies
A New Era of Engagement and Satisfaction: Transforming Customer Experience With AI-Driven Technologies
Ridhima Sharma, Timcy Sachdeva, Amrik Singh, Vipin Nadda. © 2024. 16 pages.
This study explores the capacity of Artificial Intelligence (AI) to revolutionize the customization of marketing tactics. This study delves into the fundamental principles of...