Rohit Bansal

Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay...

Industries face the challenge of incorporating technological innovations while ensuring sustainable development in a constantly changing landscape. This struggle is complicated...

Marketers are continuously looking for fresh, cutting-edge approaches to connect with their target consumers as businesses are becoming progressively more dependent on technology...

This chapter analyzes the relationships that cities have with digital technologies. Smart cities are at the crossroads between the development of information and communication...

Marketing through social media influencers has emerged as a powerful strategy for brands to connect with their target audiences, by leveraging the credibility and reach of...

The outbreak of the deadly coronavirus (SARS-CoV-2) miserably ruined the desire and expectations of everyone in the entire world. The severity of the virus not only affected the...

Customer consciousness towards food wastage in the Indian hospitality industry encapsulates a study exploring the awareness and attitudes of customers in the Indian hospitality...

The purpose of this study is to look into the applications of AI Chat GPT that affect marketing efficiency, notably on the Instagram platform. In the success of Instagram...

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in...

Empirical and anecdotal data suggests that education technology increases access to learning, democratizes knowledge, and increases the breadth and richness of the learning...

The COVID-19 pandemic has had a major effect on our lives. During the crisis, people across the world experienced increased levels of distress and anxiety, particularly as a...

Technological developments have advanced significantly. Augmented reality and virtual reality are emerging technologies and rapidly gaining popularity. Augmented reality combines...

The antecedents and consequences of choice overload, or overchoice, have been largely investigated. However, the aspect of comprehensively evaluating a large assortment of...

Small to medium enterprises (SMEs) are businesses that nourish revenues, assets, or number of employees below an unquestionable threshold. SMEs are the great altruist in...

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical...

The COVID-19 pandemic has forced educational institutions to shift to the online learning environment, leaving no time to train teachers to make students familiar with digital...

Geo-marketing is more crucial than ever in today's global markets since it is necessary to seize possibilities like any open niche and stay one step ahead of rivals. The keys...

Stress at the workplace has become a predominant issue. Numerous people's lifestyles are seriously impacted by the influence of longer workdays, which eventually impacts...

Customers are appealing to themselves through social platforms. Social media impressions are giving amazing results by keeping an eye on the total number of engagement levels...

All virtual worlds have been combined to create the metaverse, a collective, persistent, and interactive parallel reality that people may easily navigate. Using their digital...

The issue of sustainability is the most pressing issue facing the world today. Companies are incorporating sustainability concepts into their marketing, corporate communication...

Industrialization, urbanisation, and globalisation, all of which are essential to the contemporary industrialised economy, have come at a high cost in terms of environmental...

In the new global economy, neuromarketing has emerged as a key marketing concern. It is an integrative field that incorporates elements of marketing, psychology, and...

In the digital era, the presence of consumers on social media platforms is increasing at a higher pace than ever before. It pushes marketers to employ new ways to endorse their...

In the past few years, brands have been spending exponentially on social media influencers. Because of influencers' large following and the content, they post on social media...

Digital technology covers digital information in every form. The world lives in an information age in which massive amounts of data are being produced to improve our daily lives....

The chapter's fundamental goal is to discover and feature the job of blockchain technology in inventory networks including its benefits and impediments. The idea of the...

The Indian Ocean is fundamentally related to the diverse economies, safety, reliability, and availability of jobs of its littoral zones. Notwithstanding, the amelioration in the...

Technological advancements improve the knowledge potential of business and help in building interactions with the customers. Artificial intelligence is drastically changing the...

Social media is one of the most popular platforms where anyone can share their ideas, thoughts, and information through virtual networks and communities. Around the world, there...

As the healthcare sector has been disrupted by technological innovation in the past decade, a considerable amount of patient-oriented data is generated at an exponential rate in...

The central agenda of this study is to assess the current state of affairs on research pertaining to the South Asian sharing economy. As per PwC assessment, Asians are more...

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology...

The buying behaviors of the consumers are changing very rapidly in the today's consumer-oriented market. New technologies are evolving in the market to attract the customers....

This article describes how swarm intelligence (SI) and bio-inspired techniques shape in-vogue topics in the advancements of the latest algorithms. These algorithms can work on...