Hershey, Pennsylvania
New York, New YorkBeijing, China

Rohit Bansal

|Rohit Bansal - Editor|Dr. Rohit Bansal is working as an Adjunct Faculty in Pacific College Sydney, Australia. He is also working as a Faculty in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 17 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 42 books with renowned national & international publishers including Springer, IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Germany, Central West Publishing, Australia etc. In addition to, Dr. Rohit has published 160 research papers and chapters in journals of repute including Scopus indexed as well as edited books. His research work is published in leading publishers like Springer, MDPI, HIndawi, IGI Global, Cell Press, De Gruyter, Elseveir, Inderscience, Wiley etc. He has also presented papers in 55 conferences and seminars including IIM Indore, IIM Ranchi, IIM Jammu and IIM Kozhikode. His area of interest includes marketing management, organizational behavior, services marketing, customer engagement, digital marketing, influencer marketing, human resource management, emerging technologies, e-learning and climate change. He is Managing Editor of International Journal of 360° Management Review. He has served as member of technical committee in many international conferences. He has acted as Session Chair and speaker in many international conferences. He has been awarded many times for contribution to academics and research.He is a member of many national and international organizations.

Publications

Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability
Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability
Rohit Bansal, Fazla Rabby, Ridhima Sharma, Dalima Parwani, Arti Gupta. © 2025. 504 pages.
With the rising need to address shifting global temperatures, precipitation patterns, and atmospheric conditions, text mining and sentiment analysis play a crucial role in...
Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity
Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity
Rabby Fazla, Rohit Bansal, Aziza Chakir, Ajay Jain, Seema Sahai. © 2025. 518 pages.
Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can...