Ronald E. Goldsmith

Ronald E. Goldsmith, Ph.D., is the Richard M. Baker Professor of Marketing in the College of Business at Florida State University where he teaches consumer behavior and marketing research. Most of his research focuses on personality’s role in consumer behavior and measurement issues, especially in the areas of diffusion of innovations, consumer involvement, and services marketing. He was a co-editor (North America) for The Service Industries Journal from 1991 to 2010. He has published over 160 articles in such journals as The Journal of Services Marketing, The Journal of Consumer Behaviour, The Journal of Advertising, The European Journal of Marketing, The Journal of Social Psychology, The Journal of the Academy of Marketing Science, and the Journal of Business Research. His book co-authored with Gordon Foxall entitled Consumer Psychology for Marketing was first published in 1994 and appears in Chinese, Polish, Russian, and Korean editions.

Publications

Two-Sided Markets and Social Media
Two-Sided Markets and Social Media
Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani. © 2013. 17 pages.
This chapter introduces the concept of “two-sided” markets and shows how they comprise a unique type of social media that facilitates the development of social networks oriented...
Knowledge Calibration and Knowledge Management
Knowledge Calibration and Knowledge Management
Kishore Gopalakrishna Pillai, Ronald E. Goldsmith. © 2012. 9 pages.
Brand Engagement and Brand Loyalty
Brand Engagement and Brand Loyalty
Ronald E. Goldsmith. © 2012. 15 pages.
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional)...
The Goals of Customer Relationship Management
The Goals of Customer Relationship Management
Ronald E. Goldsmith. © 2012. 12 pages.
The present article proposes that the variety of existing managerial practices collectively described as “customer relationship management” can be organized and coordinated into...
Knowledge Calibration and Knowledge Management
Knowledge Calibration and Knowledge Management
Ronald E. Goldsmith, Kishore Gopalakrishna Pillai. © 2011. 9 pages.
The purpose of this article is to describe the concept of knowledge calibration within the context of knowledge management. Knowledge calibration is a concept borrowed from the...
The Goals of Customer Relationship Management
The Goals of Customer Relationship Management
Ronald E. Goldsmith. © 2010. 12 pages.
The present article proposes that the variety of existing managerial practices collectively described as “customer relationship management” can be organized and coordinated into...