Roopendra Roopak

Roopendra Roopak is a faculty member specializing in marketing at Jindal Global Business School, O. P. Jindal Global University (Institution of Eminence Deemed to Be University), and a doctoral candidate at the Indian Institute of Management Kashipur. His research has been published in esteemed journals such as the VINE Journal of Information and Knowledge Management Systems and Computers & Industrial Engineering. He has also presented at prestigious conferences, including ISMS Marketing Science and POMS International. Before embarking on his doctoral journey at IIM Kashipur, Roopendra gained valuable industry experience as a Marketing Associate, collaborating on projects with renowned clients such as Adobe, Oracle, Cisco, and Wolters Kluwer India.

Publications

Eco-Stories That Stick: Sustainability-Focused Digital Marketing Strategies by Rustic Hue
Roopendra Roopak, Chinmoy Bandyopadhyay, Swikruti Pradhan. © 2025. 34 pages.
This case study examines Rustic Hue® (RH), a sustainable fashion brand committed to ethical practices, cultural heritage, and environmental protection. RH faced challenges in...