Rosalia Gallo

Rosalía Gallo is Bachelor of Arts (hons), MBA (IESE, Barcelona) and a Doctor in Economics and Business administration (UPC, Universidad Politécnica de Cataluña). Rosalía Gallo has written several articles and cases on Family Business. She has also contributed to different books. She has published articles on Marketing and teaching methodology and innovation, and has contributed to different congresses and seminars both with presentations and participating in discussion panels. Rosalía Gallo works as a consultant for companies (frequently Family Businesses) in marketing and Management. Rosalía Gallo is, presently, a professor at the Business Economics Department at Universitat Autònoma de Barcelona, where she teaches at the BBA program, in different postgraduate and International Master programs , and in the doctoral progam “Culture production and consumption” where she has taugh the course “Marketing arts and culture”, as well the IDEM doctoral program where she has taught the course “Family business” She has also been part of the management the Economics and Business School at Universitat Autònoma de Barcelona.


Developing Successful Global Strategies for Marketing Luxury Brands
Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. © 2021. 351 pages.
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the...
Global Marketing Strategies for the Promotion of Luxury Goods
Fabrizio Mosca, Rosalia Gallo. © 2016. 329 pages.
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have...