Hershey, Pennsylvania
New York, New YorkBeijing, China

Sabina Alina Potra

Sabina Potra is a lecturer at Politehnica University Timisoara, Faculty of Management in Production and Transportation. She has several Bachelor degrees in Communication and Public Relations, Public Administration and Information Technology, an MBA and a Ph.D. in Engineering and Management. She published articles on consumer behaviour, prosumers, strategic management, Kano model and quality management in prestigious journals as Management Decision, Total Quality Management& Business Excellence, International Journal of Six sigma and Competitive Advantage, International Journal of Information Systems in the Service Sector and numerous proceeding papers.

Publications

Students as Customers in the Design of an Erasmus Mundus Educational Program on Neuromarketing
Students as Customers in the Design of an Erasmus Mundus Educational Program on Neuromarketing
Sabina Alina Potra, Mahmut Sami Islek, Mădălin-Dorin Pop. © 2023. 18 pages.
Students are the heart of the education system, being the main customers for different educational offers. In higher education, renowned institutions are starting to delineate...
When Do Working Consumers Become Prosumers?: Exploring Prosumer Characteristics for Organizational Value Creation Strategies
When Do Working Consumers Become Prosumers?: Exploring Prosumer Characteristics for Organizational Value Creation Strategies
Sabina Alina Potra, Adrian Pugna. © 2021. 17 pages.
Notions like working consumers, active consumers, and consum-actors are used conjointly and interchangeable with the prosumer concept. But literature findings do not support such...