Hershey, Pennsylvania
New York, New YorkBeijing, China

Sahika Gorgulu

Sahika Gorgulu is an associate professor at Faculty of Communication, Istanbul Bilgi University, where she also serves as the Director of the Public Relations and Corporate Communication MA Program. Her recent research interests include the emerging business models in digital media and social inclusion patterns in human resources practices.

Publications

Brand Characteristics, Perceived Quality of Freemium Users, and Premium Service Purchase Intention: The Case With Netflix Users
Brand Characteristics, Perceived Quality of Freemium Users, and Premium Service Purchase Intention: The Case With Netflix Users
Sahika Dogan. © 2025. 20 pages.
The rising popularity of online video streaming services challenge the dominancy of traditional television channels due to changing television viewing trends, as personalized...
The Çapul.tv Experience of Gezi Park Movement
The Çapul.tv Experience of Gezi Park Movement
Sahika Dogan. © 2025. 22 pages.
The decreasing role of nation states in regulating trade and commerce generated an imbalanced international economic order and threatened sustainable economic development at...
Social Movements and Online Participatory Media: Case Study on Media of Gezi Park Movement
Social Movements and Online Participatory Media: Case Study on Media of Gezi Park Movement
Sahika Dogan. © 2025. 26 pages.
A series of contemporary social movements have taken place in different quarters of the world since the beginning of 2010s. The main motivation behind the majority of these...
Journalism Practice and Personal Branding on Social Media: A Review of Freelance YouTuber Journalists
Journalism Practice and Personal Branding on Social Media: A Review of Freelance YouTuber Journalists
Sahika Gorgulu. © 2024. 12 pages.
An important area of expertise that takes its share from digital transformation is journalism. Social media and the enhanced online services, which reshaped many sub-elements of...