Hershey, Pennsylvania
New York, New YorkBeijing, China

Sajjad Ahmad Baig

Sajjad Ahmad Baig is an Associate Professor and Director at Faisalabad Business School, National Textile University Faisalabad, Pakistan. He holds a Doctorate in Total Quality Management from the University of the Punjab, Lahore. Dr Baig's research focuses on circularity, textile sustainability, TQM, and lean practices, aiming to minimize environmental impact and enhance efficiency through innovative strategies. With over 85 journal articles and five funded research projects, he has made significant contributions to sustainable and quality-driven textile production. Dr. Baig is dedicated to mentoring students and advancing sustainable practices in the textile industry.

Publications

Building Brand Authenticity and Strategies for Genuine Destination Experiences
Building Brand Authenticity and Strategies for Genuine Destination Experiences
Khalid Jamil, Aliya Anwar, Sajjad Ahmad Baig. © 2025. 30 pages.
This chapter is devoted to understanding the concept of constructing the destination brand authenticity, focusing on the delicate interplay between tourism and culture. This...
The Application of a Multi-Attribute Group Decision Making Model Based on Linguistic Extended VIKOR for Quantifying Risks in a Supply Chain Under a Fuzzy Environment
The Application of a Multi-Attribute Group Decision Making Model Based on Linguistic Extended VIKOR for Quantifying Risks in a Supply Chain Under a Fuzzy Environment
Muhammad Nazam, Liming Yao, Muhammad Hashim, Sajjad Ahmad Baig, Muhammad Kashif Khan. © 2020. 20 pages.
In this research, the quantification of supply chain risk has been investigated from the perspectives of the buyer. The objective of this research article is to investigate...