Salih Yıldız

Salih YILDIZ was born in Trabzon-Surmene on 06/08/1982. He graduated from Of Merkez Primary School and then Surmene Hasan Sadri Yetmisbir Anatolian High School. In 2000, he started Karadeniz Technical University, at the Faculty of Economics and Administrative Sciences, Department of Business Administration. He graduated in 2004 and continued his studies at Karadeniz Technical University, at the Institute of Social Sciences, Department of Master of Business Administration in the same year. In 2005, he started working at Karadeniz Technical University, Institute of Social Sciences, Department of Business Administration as a Research Assistant at the Faculty of Economics and Administrative Sciences, Department of Business Administration. After getting his Master’s degree in 2007, he began his Ph.D. at Karadeniz Technical University, Institute of Social Sciences, Department of Business Administration. In 2009, he transferred to Gumushane University as a lecturer, at the Faculty of Economics and Administrative Sciences, Department of Business Administration. He served as the Deputy Head of Department between the years 2010 and 2011. After completing his Ph.D., he started working at Gumushane University where he currently works as an Assistant Professor at the Faculty of Economics and Administrative Sciences, Department of Business Administration since 2011.

Publications

Transcultural Marketing for Incremental and Radical Innovation
Transcultural Marketing for Incremental and Radical Innovation
Bryan Christiansen, Salih Yıldız, Emel Yıldız. © 2014. 588 pages.
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and...
Factors Affecting Electronic Service Brand Equity
Factors Affecting Electronic Service Brand Equity
Salih Yıldız, Hüseyin Sabri Kurtuldu. © 2014. 59 pages.
The purpose of this study is to determine the factors affecting electronic service brand equity and to investigate consumers’ perceptions of the electronic service brands they...
Handbook of Research on Effective Marketing in Contemporary Globalism
Handbook of Research on Effective Marketing in Contemporary Globalism
Bryan Christiansen, Salih Yıldız, Emel Yıldız. © 2014. 463 pages.
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented...