Salvador del Barrio-García

Salvador Del Barrio-García is Associate Professor of Marketing at University of Granada (Spain). His areas of specialization are the Integrated Marketing Communication (IMC), Marketing Online, Cross-Cultural Marketing, Marketing for Higher Education, and Digital Humanities. He has published several books as author and co-author on these matters. He has also published various peer-reviewed papers in prestigious journals such asInternational Journal of Advertising, Journal of Advertising Research, Cross Cultural Management: An International Journal, Computers in Human Behaviour, Business Services, Cornell Hospitality Quarterly, European Journal of Marketing, Cities, Public Relations Revieww, among others.

Publications

No More Drama: Genres and Subgenres of TV Series
No More Drama: Genres and Subgenres of TV Series
Álvaro J. Rojas-Lamorena, Salvador del Barrio-García, Juan Miguel Alcántara-Pilar. © 2021. 26 pages.
The undeniable development of the television series sector in recent years has resulted in viewers having access to a large amount of television content, thanks largely to the...
A Review of Psycho- vs. Socio-Linguistics Theories: An Application to Marketing Research
A Review of Psycho- vs. Socio-Linguistics Theories: An Application to Marketing Research
Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, Lucia Porcu. © 2017. 30 pages.
This chapter offers an overview of the key socio-psycholinguistic theories and their application to the marketing sphere. Among the models examined, of particular note are the...
Perceived Risk in E-Commerce and the Development of Loyalty: The Moderating Effect of Website Design, the Cultural Framework of Language, and the User's Flow State
Perceived Risk in E-Commerce and the Development of Loyalty: The Moderating Effect of Website Design, the Cultural Framework of Language, and the User's Flow State
Juan Miguel Alcántara-Pilar, Salvador del Barrio-García. © 2015. 22 pages.
This chapter examines the effect of Website design, the language used on the Website, and the user's flow state while browsing on processing online information in terms of...
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, Lucia Porcu. © 2015. 403 pages.
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional...
A Review of Psycho- vs. Socio-Linguistics Theories: An Application to Marketing Research
A Review of Psycho- vs. Socio-Linguistics Theories: An Application to Marketing Research
Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, Lucia Porcu. © 2015. 29 pages.
This chapter offers an overview of the key socio-psycholinguistic theories and their application to the marketing sphere. Among the models examined, of particular note are the...
The Moderating Role of Language on Perceived Risk and Information-Processing Online
The Moderating Role of Language on Perceived Risk and Information-Processing Online
Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, Lucia Porcu. © 2015. 26 pages.
The present study analyzes whether the cultural values associated with a given language affect perceived risk online and information-processing by website users. We propose an...
Perceived Risk in E-Commerce and the Development of Loyalty: The Moderating Effect of Website Design, the Cultural Framework of Language, and the User’s Flow State
Perceived Risk in E-Commerce and the Development of Loyalty: The Moderating Effect of Website Design, the Cultural Framework of Language, and the User’s Flow State
Juan Miguel Alcántara-Pilar, Salvador del Barrio-García. © 2014. 22 pages.
This chapter examines the effect of Website design, the language used on the Website, and the user’s flow state while browsing on processing online information in terms of...