Sandeep Puri

Sandeep Puri is working as a faculty in Marketing at IMT, Ghaziabad. He is pursuing his Ph. D on Private labels. He is Gold Medalist during B. Pharmacy. He has over 19 years of experience in Industry & academics. He has held senior level positions in Marketing and Sales Management in Trident & Novartis. He has 24 publications till date. He has 5 publications in various International Journals and 9 in magazines and newspapers. He is also having 2 publications in International conference proceedings and 2 in national conference proceedings. He is also a visiting faculty at prestigious business schools like S P Jain, Singapore, Fachhochschule Vorarlberg, Austria and Great Lakes His teaching, research and training interests include Customer Relationship Management, Sales Management & Service Marketing. He has published six edited books He can be reached at spuri@imt.edu.

Publications

Cases on Consumer-Centric Marketing Management
Cases on Consumer-Centric Marketing Management
Vimi Jham, Sandeep Puri. © 2014. 373 pages.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these...
Delhi Bank of India: Dilemma of a New Bank Manager
Delhi Bank of India: Dilemma of a New Bank Manager
Sandeep Puri, Jayanthi Ranjan. © 2014. 6 pages.
Delhi Bank of India (DBI) is a leading private banking and financial services organization in India. DBI Bank offers a wide range of banking products and financial services to...