Sandhir Sharma

Sandhir Sharma holds a Ph.D. in Strategic Management with nearly 22 years of experience in higher education and 5 years in Telecom industry. With more than 53 research papers to his credit published in various journals and conferences at national & international level, Dr. Sharma has developed his core expertise in the area of Strategy formulation. Currently, he is serving as Dean, Chitkara Business School & visiting faculty to Binus University, Indonesia, Kedge Business School, France and University of Applied Sciences, Osnabruck, Germany. He is widely travelled all across the globe and an active member of various management associations and University bodies. He is serving as consultant to various SME organizations in the area of strategy formulation. He is Major Guide to 8 Ph.D. Scholars from Academia and Industry. As of now, eight of his students have already completed their Ph.D. successfully in the fields of Neuromarketing| Consumers| Foods| Organic Foods, Work Engagement, Brands |Brands Personality| Brand love, Television |Broadcasting| Digital Television and Green Marketing| Consumer Behaviour. He has filed 14 patents in the fields of Health sciences, life sciences, social sciences, technology, and industrial products.

Publications

Entrepreneurship and Creativity in the Metaverse
Shivani Inder, Byoung-chul Min, Sandhir Sharma. © 2024. 301 pages.
The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating...
Building Organizational Resilience With Neuroleadership
Shefali Saluja, Jyoti Kukreja, Sandhir Sharma. © 2024. 352 pages.
In today's landscape of leadership and management, a pressing issue confronts professionals at all levels. Traditional leadership paradigms, including emotional intelligence...
Ethical Marketing Through Data Governance Standards and Effective Technology
Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma. © 2024. 328 pages.
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing...
New Business Frontiers in the Metaverse
Shivani Inder, Shuchi Dawra, Kyla Latrice Tennin, Sandhir Sharma. © 2024. 295 pages.
The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to...
Neuroleadership Development and Effective Communication in Modern Business
Jyoti Kukreja, Shefali Saluja, Sandhir Sharma. © 2024. 360 pages.
In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving...
Creating a Neuro-Inclusive Workplace: Challenges and Opportunities for Leaders
Shuchi Dawra, Sandhir Sharma, Kyla L. Tennin. © 2024. 13 pages.
Understanding brain science helps in navigating the rough terrain of diverse workforce in organizations. Human potential in itself has infinite capabilities to bring in real...
Optimizing the Effects of Neuroleadership During Organizational Transition
Ajit Bansal, Subodh Saluja, Anu Bansal, Sandhir Sharma, Manish Kumar. © 2024. 11 pages.
Managers and other leaders have a responsibility to facilitate the adjustments that are required to improve workplace happiness and productivity in the months following the...
Ethical AI and Data Management Strategies in Marketing
Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma. © 2024. 310 pages.
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices....
The Impact of Social Media on Mental Health: Voices From College Students
Srishti Chugh, Yogita Bansal, Ridham Nagpal, Sakshi Sakshi, Sahej Preet Kaur, Shefali Saluja, Bikram Ahluwalia, Sandhir Sharma. © 2024. 14 pages.
Social media has recently become part of people's daily activities; many of them spend hours each day on Messenger, Instagram, Facebook, and other popular social media....
Cultural Marketing and Metaverse for Consumer Engagement
Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja. © 2023. 335 pages.
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements...
Cases on the Resurgence of Emerging Businesses
Shefali Saluja, Dhiresh Kulshrestha, Sandhir Sharma. © 2023. 316 pages.
The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create...
Understanding the Logic and Science Behind the Emerging Field of Neuromarketing
Kumar Shalender, Babita Singla, SANDHIR SHARMA. © 2023. 8 pages.
The term “consumer behaviour” represents an important concept in the discipline of marketing management. In fact, it's one of the most researched aspects of the discipline...
Shift in Marketing Trends in the Current Competitive Scenario
Babita Singla, Kumar Shalender, SANDHIR SHARMA. © 2023. 7 pages.
Marketing, the lifeline of businesses, truly gives zest to the corporate and makes a striking difference to the brand and its equity. The ethos of marketing keeps changing with...
Customer Analytics: Deep Dive Into Customer Data
Shivinder Nijjer, Devesh Bathla, Sandhir Sharma, Sahil Raj. © 2023. 16 pages.
Firms all across the world have been investing substantially in data analytics, and analysts predict a 60% increase in investment in customer analytics by the year 2023. The...
Enhancing Customer Engagement Through Brand Loyalty Drivers Among E-Consumers
Babita Singla, Kumar Shalender, SANDHIR SHARMA. © 2023. 8 pages.
Due to its convenience and time-saving features, as well as the fact that companies provide significant discounts on products compared to brick-and-mortar stores, online shopping...
Marking a Legacy as an Edupreneur: Dr. Madhu Chitkara
Shivani Inder, Shefali Saluja, SANDHIR SHARMA, Harkiran Kaur. © 2023. 18 pages.
This case study reflects the journey of a woman academician turned into edupreneur in the field of higher education in a developing economy. Dr. Madhu Chitkara has developed a...
Cohort-Based Leadership Development for High Potential (HiPO) Employees Through Neurolinguistic Programming (NLP)
Shuchi Dawra, SANDHIR SHARMA. © 2023. 11 pages.
In organizations, leadership development is considered one of the critical success measures for the growth of high potential employees. This case study examines the neuro...
E-Waste Management Transition Towards Circular Economy
Kumar Shalender, Babita Singla, SANDHIR SHARMA. © 2023. 6 pages.
Electronic waste is one of the most challenging problems faced by the globe today. In order to solve it in an efficient and effective manner, this chapter highlights the role of...
Blockchain Adoption in the Financial Sector: Challenges, Solutions, and Implementation Framework
Kumar Shalender, Babita Singla, Sandhir Sharma. © 2023. 9 pages.
Blockchain technology can be easily considered one of the most revolutionary innovations of our times. The open ledger has proved enormously beneficial for the financial sector...
Consumers' Preferences Towards Digital Payments While Online and Offline Shopping Post COVID-19
Babita Singla, Kumar Shalender, Sandhir Sharma. © 2023. 10 pages.
The purpose of this study is to assess customer preferences in the digital era from online payments while shopping from omni channel retail. This study used demographic and...
Blockchain for Transformation in Digital Marketing
Parminder Varma, Shivinder Nijjer, Bhalinder Kaur, SANDHIR SHARMA. © 2022. 25 pages.
Today, an increasing number of firms are embracing blockchain as part of their efforts to achieve operational efficiency and improve performance, thereby acting as a catalyst to...
Drivers of Employee Engagement in the Banking Industry: Empirical Evidence From Fourteen Banks
Namrata Sandhu, Sandhir Sharma. © 2022. 18 pages.
This study attempts to identify the factors that drive employee engagement in the banking industry. The empirical setting of the study was fourteen Indian banks. A survey with...
Institutions, Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems in Emerging Economies
Shivani Inder, Amandeep Singh, Sandhir Sharma. © 2022. 303 pages.
Entrepreneurial ecosystems enhance economic activities and growth in emerging economies. Such ecosystems sustain entrepreneurial ventures that provide a great push to the...
Leadership and Emotional Intelligence: A Comparative Study
Shraddha Awasthi, Raina Ahuja, SANDHIR SHARMA. © 2022. 12 pages.
Enthusiastic information, the capacity to know and direct personalities and sentiments inside the self, adds to feasible drive in associations. Four critical pieces of...
Flipping the Business Classroom: Benefits and Challenges
Namrata Sandhu, Dilpreet Singh, SANDHIR SHARMA. © 2021. 17 pages.
This study aims to explore the benefits and challenges in implementing the flipped classroom model in business education. Empirical analysis of the views of 346 teachers engaged...