Sandra Filipe has a PhD in Marketing, a MSc in Management (specialization in Marketing and Strategy) both from the ISCTE Business School - University Institute of Lisbon (ISCTE –IUL), and a degree in Management from the Faculty of Economics, University of Coimbra (FEUC). She is an Assistant Professor at the Institute of Accounting and Administration, University of Aveiro (ISCA-UA), teaching undergraduate and post graduate courses of management, research methodologies, marketing plans, and other marketing themes. She is a member of the research unit on Competitiveness, Governance and Public Policies (GOVCOPP). Her main research interests are marketing research, digital marketing, corporate social responsibility, relational marketing, and consumer behaviour. She has published in several academic journals.