Sandra Maria Correia Loureiro

Sandra Maria Correia Loureiro’s current research interests include relationship marketing and new technologies (VR, AR, AI), tourism marketing, and corporate social responsibility issues. She has published in top journals such as: Journal of retailing, Journal of business research, International journal of hospitality research, Journal of product and brand management, Journal of retailing and consumer services or International journal of tourism research. She recently won the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing). Highly Commended paper Award 2014 - 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016 - 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016- ICCMI 2016, Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence, Best Paper Award TomiWorld 2017 for Marketing, Promotion & Consumer Behavior and Highly Commended paper in the 2018 Emerald Literati Network Awards for Excellence.

Publications

Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis
Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis
João Guerreiro, Sandra Maria Correia Loureiro. © 2022. 13 pages.
Electronic word-of-mouth (e-WOM) is a very important way for firms to measure the pulse of its online reputation. Today, consumers use e-WOM as a way to interact with companies...
AI Meaning and Applications in the Consumer Sector of Retailing, Hospitality, and Tourism
AI Meaning and Applications in the Consumer Sector of Retailing, Hospitality, and Tourism
Sandra Maria Correia Loureiro, Muhammad Ashfaq, Mariana Oliveira Berga Rodrigues. © 2021. 13 pages.
Artificial intelligence (AI) algorithms have been continuously adopted in businesses, such as retailing, hospitality, and tourism. The current chapter aims first to provide a...
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann. © 2020. 463 pages.
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption...
Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers
Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers
Sandra Maria Correia Loureiro, Ricardo Godinho Bilro. © 2020. 17 pages.
Relationship marketing is a field of knowledge that emerged in the 1980s. The relationship between online consumers and brands is embedded in the same relationship marketing...
Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis
Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis
João Guerreiro, Sandra Maria Correia Loureiro. © 2020. 13 pages.
Electronic word-of-mouth (e-WOM) is a very important way for firms to measure the pulse of its online reputation. Today, consumers use e-WOM as a way to interact with companies...
When Consumers' Complaints Fall Into Public Domain: Negative e-WOM on Social Media
When Consumers' Complaints Fall Into Public Domain: Negative e-WOM on Social Media
Daniela Langaro, Sandra Maria Correia Loureiro, André Soares. © 2020. 14 pages.
Despite previous studies having revealed that the content created by users in social media is predominantly positive, recent studies have challenged this understanding revealing...
Communication Tools in the Customer's Journey: Application to the Tourism Sector
Communication Tools in the Customer's Journey: Application to the Tourism Sector
Mónica M. Ferreira, Sandra Maria Correia Loureiro, Helia Gonçalves Pereira. © 2020. 29 pages.
There are several paths in marketing to communicate with the consumers. More creative ways are reaching to the market increasing the fascia and trying to overcome customers'...
Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing Communications
Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing Communications
Mónica Ferreira, Fábia Patrícia Fidalgo Fino. © 2020. 31 pages.
Emerging technologies like Virtual Reality (VR) and Artificial Intelligence (AI) have been receiving much attention in the Marketing field as a new way to attract customers and...
Managerial Challenges in VR and AR in Asia
Managerial Challenges in VR and AR in Asia
Padma Panchapakesan. © 2020. 11 pages.
Virtual reality and augmented reality technologies have been widely adopted in tourism and hospitality, retail, communication, social media, and other fields. They have become...
Insight About the Use of AR and VR for Trainees: The Case of Bosch Company
Insight About the Use of AR and VR for Trainees: The Case of Bosch Company
José Rodrigues Oliveira. © 2020. 15 pages.
The chapter gives an overview about the use of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) for trainee in company. In this vein, the case of BOSCH...
Smart Store Base Grocery: Facilitating Future Forecasting Profit
Smart Store Base Grocery: Facilitating Future Forecasting Profit
Amit Roy. © 2020. 9 pages.
Marketing Intelligence is a new topic in marketing with scarce work published. Physical store base grocery is not transmitted digitally. In terms of reason the profit is lower in...
Consumption and Well-Being: Collecting Experiences Rather Than Material Possessions
Consumption and Well-Being: Collecting Experiences Rather Than Material Possessions
Sandra Maria Correia Loureiro. © 2017. 30 pages.
Consumerism can be regarded as a system of beliefs and values in which emerge the idea that happiness is best achieved through possessions. In literature, several terms related...
Loving and Hating Brands: Multiple Relationships between Consumers and Brands
Loving and Hating Brands: Multiple Relationships between Consumers and Brands
Sandra Maria Correia Loureiro. © 2015. 22 pages.
Consumers develop relationships with diverse brands regarding brands as partners. Brands are viewed by customers as symbolic meanings and social and cultural value, which is...