Sara de Freitas

Sara de Freitas is director of Research at the Serious Games Institute (SGI) – an international hub of excellence in the area of games, virtual worlds and interactive digital media for serious purposes, including education, health and business applications. Situated on the Technology Park at the University of Coventry, Sara leads an interdisciplinary and cross-university applied research group. Based as part of the largest commercial arm of any UK university, the SGI applied research group - with expertise in AI and games, visualization, mixed reality, augmented reality and location aware technologies – works closely with international industrial and academic research and development partners. Sara is currently working on the Technology Strategy Board-part-funded Serious Games – Engaging Training Solutions project developing three serious games demonstrators, and Chairs the UK Lab Group.


Interdisciplinary Advancements in Gaming, Simulations and Virtual Environments: Emerging Trends
Richard E. Ferdig, Sara de Freitas. © 2012. 390 pages.
Gaming has long been a means for humans to share knowledge, learn new concepts, and escape the constraints of reality. Interdisciplinary Advancements in Gaming, Simulations and...
Learning as Immersive Experience: Learning and Teaching Practices in Virtual Worlds
Sara de Freitas, Ian Dunwell, Genaro Rebolledo-Mendez. © 2011. 16 pages.
As virtual worlds come of age, their potential for applications supporting teaching and learning is becoming increasingly recognised. This chapter outlines a transition of...
A Case Study of Augmented Reality Serious Games
Fotis Liarokapis, Sara de Freitas. © 2010. 14 pages.
The study introduced in this paper examines some of the issues involved in the design and implementation of serious games that make use of tangible AR environments. Our...