Sara Teixeira

Sara Teixeira got her diploma in Environmental Health, a branch of Public Health in 2008 at theSchool of Allied Health Sciences by the Polytechnic Institute of Porto. In 2009 she moved back to her home city and enrolled in a master in Micro and Nano Technologies at the University of Minho (Portugal). From October 2010 to April 2011 Sara joined our chair as an Erasmus student, doing part of her master thesis on subject “Development of a sensoring device for environmental estrogens in wastewater”. She is currently part of the InnoMedTec-Team as a PhD student, working on the topic “Photocatalytical cleaning concepts for aquatic environment contaminated with antibiotics”.

Publications

Using Influencer Marketing as a Digital Business Strategy
Sandrina Teixeira, Sara Teixeira, Zaila Oliveira, Elnivan Souza. © 2024. 371 pages.
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior...
The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern
Zaila Oliveira, Sara Teixeira, Sara Teixeira, Sandrina F. Teixeira. © 2024. 25 pages.
Nowadays, environmental problems have been accentuated by the scarcity of natural resources, climate change, pollution levels, and waste. As a result, consumers have become more...
The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs
Zaíla Oliveira, Sara Teixeira, Sandrina Teixeira, Joaquim Monteiro Pratas. © 2024. 25 pages.
The best way to capture consumer attention and entice them to purchase is by generating leads using an inbound marketing strategy. The research question raised is about the...
Reaching Consensus About the Impact of Mobile Marketing Tools on Iberian Consumer Purchase Intention: A Delphi Study
Sara Teixeira. © 2024. 15 pages.
Mobile is becoming central to communication and the development of marketing actions. This study aims to obtain a consensus from a panel of Iberian experts on which mobile...
Determining Consensus on the Acceptance and Actions of Metaverse Marketing in the Portuguese Market
Sara Teixeira, Zaila Maria Oliveira. © 2024. 24 pages.
This research aims to identify, through an expert panel, the variables that may be most relevant in influencing consumer acceptance of Metaverse marketing and which Metaverse...
Self-Promotion Strategies on Instagram: A Case Study of a Digital Micro-Influencer
Mariana Oliveira Pinto, Sara Teixeira, Zaila Maria Oliveira. © 2024. 25 pages.
This research aims to provide an overview of the main self-promotion strategies used on Instagram. It considers the case study of a digital influencer, analyzing her activity on...