Óscar Lima Silva

Oscar Silva has a PhD in Tourism Science from University of Perpignan (France) and ISCET (Portugal). He is a full professor at Higher Polytechnic Institute of Gaya (ISPGaya) and member of the Association of Tourism Professionals of Minho (APROTURM), with the position of President of the Supervisory Board. He is co-author of several publications involving touristic events in the city of Porto, such as Essência do Vinho, Serralves em Festa, Nós – Primavera Sound, and Marés Vivas. His current research areas include tourism policies, strategic planning in tourism, and evaluation of tourism projects.

Publications

Sense and Sensibility in Housing Tourism: Uncovering Patterns of Behavior
Sense and Sensibility in Housing Tourism: Uncovering Patterns of Behavior
José Braga, Oscar Silva. © 2021. 21 pages.
This text aims to discuss the motivations of housing tourism (TH) guests and the strategies used by hosts to meet their specific needs. The methodology used in data collection...
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
José Duarte Santos, Óscar Lima Silva. © 2020. 267 pages.
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist...