Serap Bozkurt

Serap Bozkurt , born in Gaziantep in 1971, completed her primary, secondary, and high school education at Yeşilköy state schools. After completing her undergraduate studies in Sales Management and Marketing at Marmara University and Business Administration at Anadolu University in Eskişehir, she completed her master's degree in the Department of Communication Arts at the Faculty of Social Sciences of Istanbul Kültür University. Her master's thesis focused on “Social Responsibility Campaigns”. Bozkurt completed her doctoral thesis on “Brand Experiences and Brand Advocacy” at Maltepe University's Department of Public Relations and Advertising. With experience in resource development, management, communication, and public relations in the private sector, Serap Bozkurt has been involved in various projects at non-governmental organizations such as TEMA Foundation and TURMEPA. She began her academic career in 2013 as an Instructor in the Department of Public Relations and Promotion at Beykoz School of Logistics, teaching Marketing and Advertising. Currently, she serves as an Assistant Professor in the Department of Public Relations and Advertising at Beykoz University, Faculty of Fine Arts and Design.

Publications

Brand Emphasis in the Avengers Movies: Anatomy of Sequels and Product Placement
Brand Emphasis in the Avengers Movies: Anatomy of Sequels and Product Placement
Serap Bozkurt. © 2024. 28 pages.
In cinema screenplays, commercial success takes precedence with the aim of appealing to broad audiences. Additionally, the character identifications within the script and...