Shahriar Akter

Shahriar AkterShahriar Akter, is a Senior Lecturer in the school of Management, Operations & Marketing at the University of Wollongong, Australia. Shahriar received his doctorate from the Australian School of Business, University of New South Wales. As part of his doctoral program, Shahriar received his methodological training from Oxford Internet Institute, University of Oxford. He has published in the leading international journals including Information & Management, Electronic Markets, Journal of the American Society for Information Science & Technology, Behaviour & IT, Communication of AIS, Journal of Selected Areas in Communication etc. Shahriar’s research interests include service systems evaluation, big data and business analytics, and complex modelling using PLS.

Publications

Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance
Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram. © 2022. 14 pages.
Customer analytics plays a vital role in generating insights from big data to improve service innovation, product development, personalization, and managerial decision-making;...
Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing
Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram, Angappa Gunasekaran. © 2022. 23 pages.
The value of customer analytics (CA) and artificial intelligence (AI) has been discussed separately at the forefront of research for business, marketing, and operations...
Addressing Algorithmic Bias in AI-Driven Customer Management
Addressing Algorithmic Bias in AI-Driven Customer Management
Shahriar Akter, Yogesh K. Dwivedi, Kumar Biswas, Katina Michael, Ruwan J. Bandara, Shahriar Sajib. © 2021. 27 pages.
Research on AI has gained momentum in recent years. Many scholars and practitioners increasingly highlight the dark sides of AI, particularly related to algorithm bias. This...
Architecting and Developing Big Data-Driven Innovation (DDI) in the Digital Economy
Architecting and Developing Big Data-Driven Innovation (DDI) in the Digital Economy
Saida Sultana, Shahriar Akter, Elias Kyriazis, Samuel Fosso Wamba. © 2021. 23 pages.
To revamp with new creative age characterized by ongoing digital transformation, more and more industries are capitalizing on digital innovation for their sustainable business...
The Impact of Artificial Intelligence on Branding: A Bibliometric Analysis (1982-2019)
The Impact of Artificial Intelligence on Branding: A Bibliometric Analysis (1982-2019)
Varsha P. S., Shahriar Akter, Amit Kumar, Saikat Gochhait, Basanna Patagundi. © 2021. 26 pages.
Understanding the growth paths of artificial intelligence (AI) and its impact on branding is extremely pertinent of technology-driven marketing. This explorative research covers...
Technological Innovations for Sustainability and Business Growth
Technological Innovations for Sustainability and Business Growth
Geetika Jain, Harjit Singh, Shahriar Akter, Alka Munjal, Harpal S. Grewal. © 2020. 338 pages.
With the world uniting to achieve Sustainable Development Goals, change lies ahead for businesses. These organizations must rethink strategies and business behavior and assess...
Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance
Customer Analytics Capabilities in the Big Data Spectrum: A Systematic Approach to Achieve Sustainable Firm Performance
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram. © 2020. 17 pages.
Customer analytics plays a vital role in generating insights from big data to improve service innovation, product development, personalization, and managerial decision-making;...
The Primer of Social Media Analytics
The Primer of Social Media Analytics
Samuel Fosso Wamba, Shahriar Akter, Hyunjin Kang, Mithu Bhattacharya, Mohammed Upal. © 2018. 14 pages.
This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the...
The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry
The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry
Qiang Lu, Yupin Yang, Shahriar Akter. © 2017. 15 pages.
This chapter proposes a conceptual framework to encapsulate our understanding of how consumers' search behavior influences the content in search advertising in the hotel...
Evaluating the Perceived Fit Between E-Books and Academic Tasks
Evaluating the Perceived Fit Between E-Books and Academic Tasks
John D'Ambra, Concepción S. Wilson, Shahriar Akter. © 2015. 10 pages.
The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry
The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry
Qiang Lu, Yupin Yang, Shahriar Akter. © 2015. 15 pages.
This chapter proposes a conceptual framework to encapsulate our understanding of how consumers' search behavior influences the content in search advertising in the hotel...