Sharad Kumar Kulshreshtha

Sharad Kumar Kulshreshtha (b. 1978) is an Assistant Professor at the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong-Meghalaya (India). He has acclaimed publications research papers in various books, journals of national and international repute and participated in national and international Seminars and Conferences. including International Conference on Wine Market and Cultures of Consumption in SHTM the Hong Kong Polytechnic University, Hong Kong. His area of research interest is Event Management, Health & Wellness, Sustainable Tourism. He has also been invited as a resource person in various universities and business associations of India to deliver talks as subject experts. He has co-edited books on ‘Emerging Dynamics of India Tourism & Hospitality: Transformation and Innovation’ and Global Developments in Healthcare and Medical Tourism Advance in Hospitality, Tourism, and the Service Industry (AHTSI) Book Series, IGI Global, U.S.A., Virus Outbreaks, and Tourism Mobility: Strategy to Encounter Global Health Hazards, Publisher: Emerald Publishing Limited under Book Series: Tourism Security Safety and Post Conflict Destinations Series.

Publications

Managing Festivals for Destination Marketing and Branding
Managing Festivals for Destination Marketing and Branding
Sharad Kumar Kulshreshtha. © 2023. 366 pages.
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize...
Destination Marketing and Branding of Nashik: A Case Study of Sula Wine Festival
Destination Marketing and Branding of Nashik: A Case Study of Sula Wine Festival
Gayatri Gawde, Sachin Kumar Behera, Sharad Kumar Kulshreshtha. © 2023. 14 pages.
This chapter presents a case study, highlighting the importance of wine tourism with its connection with the Sula Wine Festival that happens in Nashik, Maharashtra. This case...
Destination Branding Through Tourism Festivals of Khasi Hills and Garo Hills Region Meghalaya in India: Case of Cherry Blossom Festivals and Me.gong Festival
Destination Branding Through Tourism Festivals of Khasi Hills and Garo Hills Region Meghalaya in India: Case of Cherry Blossom Festivals and Me.gong Festival
Sharad Kumar Kulshreshtha, Iadonlang Tynsong, Ashok Kumar. © 2023. 17 pages.
Meghalaya is the most beautiful and scenic state among the northeastern regions. In Sanskrit, ‘Meghalaya' means ‘Abode of Clouds.' This state has blessed with natural and...
Global Developments in Healthcare and Medical Tourism
Global Developments in Healthcare and Medical Tourism
Sudip Paul, Sharad Kumar Kulshreshtha. © 2020. 341 pages.
The outbreak of global health issues due to rapid urbanization, industrialization, and changing climatic conditions are severely impacting health and lifestyle. Yet, healthcare...
United Arab Emirates as a Global Medical Tourism Destination: An Explorative Study
United Arab Emirates as a Global Medical Tourism Destination: An Explorative Study
Prof. Umendra Narayan Shukla, Sharad Kumar Kulshreshtha. © 2020. 14 pages.
UAE is also known as the fastest-growing medical tourism hub due to its most advanced medical technology, affordable treatments cost, and highly specialized doctors with...