Sharmila Pixy Ferris

Sharmila Pixy Ferris (PhD, the Pennsylvania State University, 1995) is an Associate Professor in the Interpersoanl Concentration of the Department of Communication at William Paterson University. With a Master's in English and a Bachelor's in Psychology, Dr. Ferris brings an interdisciplinary focus to her research in computer-mediated communication. This relatively new field builds on an investigation of the potentials and innovations introduced to the field of communication by new computer technologies. Within the broader area of computer-mediated communication, Dr. Ferris studies gender, small groups, orality and literacy, and adoption patterns. She is an experienced consultant, and has worked with regional, national and multi-national corporations to conduct diversity training as well as workshops in communication skills, leadership, and teamwork. She has been published in a variety of journals including Qualitative Research Reports, The New Jersey Journal of Communication, The Electronic Journal of Communication, Interpersonal Computing and Technology, The Journal of Electronic Publishing and Computer-Mediated Communication Magazine.

Publications

Faculty as Leaders in the 21st Century University
Faculty as Leaders in the 21st Century University
Sharmila Pixy Ferris, Maureen C. Minielli. © 2019. 19 pages.
Increased participation in institutional leadership is one of the most important changes demanded of contemporary faculty. This chapter summarizes findings based on interviews of...
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?
Katherine Barnet, Sharmila Pixy Ferris. © 2018. 12 pages.
This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous...
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?
Katherine Barnet, Sharmila Pixy Ferris. © 2016. 12 pages.
This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous...
Social Media Marketing in Luxury Retail
Social Media Marketing in Luxury Retail
Izabella M De Souza, Sharmila Pixy Ferris. © 2015. 19 pages.
This study examines the potentials of social media marketing for luxury retailers. Social media marketing tactics of three luxury retail brands (Barneys New York...
Innovative Use of ICT in Namibia for Nationhood: Special Emphasis on The Namibian Newspaper
Innovative Use of ICT in Namibia for Nationhood: Special Emphasis on The Namibian Newspaper
Tutaleni I. Asino, Hilary Wilder, Sharmila Pixy Ferris. © 2013. 12 pages.
Namibia was under colonizing and apartheid rule for more than a century. In 1990, the country declared its independence, and since that time, great strides have been made in...
Teaching, Learning and the Net Generation: Concepts and Tools for Reaching Digital Learners
Teaching, Learning and the Net Generation: Concepts and Tools for Reaching Digital Learners
Sharmila Pixy Ferris. © 2012. 488 pages.
Although a growing body of research demonstrates the need for education to adapt to the needs of the Net Generation, research also shows that traditional teaching methods...
Innovative Use of ICT in Namibia for Nationhood: Special Emphasis on the Namibian Newspaper
Innovative Use of ICT in Namibia for Nationhood: Special Emphasis on the Namibian Newspaper
Tutaleni I. Asino, Hilary Wilder, Sharmila Pixy Ferris. © 2012. 9 pages.
Namibia was under colonizing and apartheid rule for more than a century. In 1990, the country declared its independence, and since that time, great strides have been made in...
Millenials, Social Networking and Social Responsibility
Millenials, Social Networking and Social Responsibility
Sharmila Pixy Ferris. © 2011. 15 pages.
In this chapter the author explores Millenials’ participation in the public good, investigating whether they use social networking for social responsibility. Millenials, the...
Millenials, Social Networking and Social Responsibility
Millenials, Social Networking and Social Responsibility
Sharmila Pixy Ferris. © 2010. 16 pages.
In this chapter the author explores Millenials’ participation in the public good, investigating whether they use social networking for social responsibility. Millenials, the...
Understanding Online Instructional Modeling: Theories and Practices
Understanding Online Instructional Modeling: Theories and Practices
Robert Z. Zheng, Sharmila Pixy Ferris. © 2008. 308 pages.
Higher education is currently undergoing significant changes, and conditions in higher education reflect changing financial, social, and political conditions, which affect both...
Teaching and Learning with Virtual Teams
Teaching and Learning with Virtual Teams
Sharmila Pixy Ferris, Susan H. Godar. © 2006. 303 pages.
The growth of e-learning and distance education today creates an increasingly pressing need for research and writing on the pedagogy of e-learning. Teams are, or should be, an...
MOOS as Virtual Communities
MOOS as Virtual Communities
Shannon Roper, Sharmila Pixy Ferris. © 2006. 5 pages.
Many researchers have observed that the Internet has changed the concept of virtual communities (Barnes, 2001, 2003; Jones, 1995, 1998; Rheingold, 1993). A unique example of...
Teams and Electronic Technologies
Teams and Electronic Technologies
Sharmila Pixy Ferris, Maureen C. Minielli. © 2005. 7 pages.
Teams are integral elements in today’s corporate and industrial worlds, considered by some to be the fundamental units of organizations, and technology has become essential to...
Virtual and Collaborative Teams
Virtual and Collaborative Teams
Susan H. Godar, Sharmila Pixy Ferris. © 2004. 307 pages.
Virtual and Collaborative Teams is of importance to practitioners and researchers because it brings together in a single accessible source, a variety of current research and...
Technology and Virtual Teams
Technology and Virtual Teams
Sharmila Pixy Ferris, Maureen C. Minielli. © 2004. 20 pages.
Explored in this chapter are available technological tools for virtual teams. Beginning with asynchronous messaging systems, the technology of e-mail, discussion lists...