Shirin Alavi

This chapter seeks to impart understanding of the role of employee online communities for enhanced employee engagement and retention in an organization. The highly engaged and...

Human beings are increasingly social, and the growth of social media is a function of increased urbanisation, internet penetration, and digitisation, which have witnessed an...

The hospitality sector is a big contributor to the Indian economy. According to a recent report by KPMG, the Indian hospitality industry is projected to grow at 16.1% CAGR to...

This paper aims to synthesize and integrate the existing literature on MSA adoption and provide directions for future research through narrative review by classifying and...

This article describes how the retailing business has changed drastically in the recent times. The emergence of Internet and mobile channels are primarily responsible for this....

The e-commerce market has grown tremendously in India over the last few years across all product categories and industry verticals. In this chapter, an attempt has been made to...

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities...

The focus of ICT in education has shifted from e-learning to mobile learning as mobile devices offer many technological and pedagogical affordances coupled with their...

This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research...

Technological advances and the speed with which new technologies are being embraced by organizations, along with the rising power of the consumers and their ability to get what...

This chapter seeks to impart understanding of the role of employee online communities for enhanced employee engagement and retention in an organization. The highly engaged and...

Technological advancements in mobile devices coupled with their increased use in informal and formal learning at an individual level have forced academicians to implement...

This article describes how the retailing business has changed drastically in the recent times. The emergence of Internet and mobile channels are primarily responsible for this....

This chapter seeks to impart understanding of Netnography as a new qualitative, interpretive research methodology that uses Internet-optimized ethnographic research techniques to...

In today's world, as online consumers become more price sensitive, less brand loyal and more sophisticated, e-Customer Relationship Management (CRM) and e-marketing becomes a...

There are four trends reshaping the world of business-technological advances and the speed with which new technologies are created and copied, the loss of geographic advantage...

This chapter seeks to impart understanding of cross-cultural management, so as to be able to relate it to managerial activity in the new geoeconomy. The contents provide exposure...

In today's world, as online consumers become more price sensitive, less brand loyal and more sophisticated, e-Customer Relationship Management (CRM) and e-marketing becomes a...

Technological advances and the speed with which new technologies are being embraced by organizations, along with the rising power of the consumers and their ability to get what...

Growth in technology has brought the world economy on a single platform which has deeply impacted the working pattern of organizations. It is the increase in usage of internet...

This paper details the usage of online communities to influence consumer price sensitivity for expensive, medium, and low cost products by formulating a research instrument...

There are four trends reshaping the world of business-technological advances and the speed with which new technologies are created and copied, the loss of geographic advantage...