Süphan Nasir

Süphan Nasir, Ph.D. is currently Associate Professor at Istanbul University, Faculty of Economics. She is the vice chair of Business Administration Department and also chair of Production Management and Marketing discipline. She is the Editor-in-Chief of International Journal of E-Entrepreneurship and Innovation (IGI Global) and Associate Editor of Yüksekögretim Dergisi/Journal of Higher Education. She is the advisory board member of Journal of Higher Education and Science, The Society of Digital Information and Wireless Communications (SDIWC) and International Congress on Trends in Higher Education: Innovations and Entrepreneurship (ICTHE2012). She contributes several international congresses as Executive Board Member such as International Summit of Istanbul Economists and The International Higher Education Congress: New Trends and Issues (UYK-2011). Customer relationship management, consumer behavior, mobile marketing, innovation management and entrepreneurship are the scope of her interest area. Her articles were published in reputable books, international journals and conferences. She received several scientific publication and best presenter awards.

Publications

Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period
Süphan Nasır, Esra Bal. © 2020. 24 pages.
The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study...
Investigation of Smartphone Use Addiction in Generation Y
Zeynep Güvenç Salabğir, Süphan Nasır. © 2020. 16 pages.
In recent years, rapidly developing of communication technology, increasing of internet and social networking applications usage have led to an increase in the level of...
Marketing Strategies in Competitive Markets and Challenging Times
Süphan Nasır. © 2019. 24 pages.
The challenging times and competition pose a serious threat to the survival of enterprises. The main objective of this chapter is to discuss the marketing strategies that help...
Technology Is Transforming Shopping Behavior: In-Store Mobile Technology Usage
Süphan Nasır, Bengi Kurtuluş. © 2018. 22 pages.
The advancement of information communication technologies has been creating new opportunities for the retailers and shaping the retail landscape. The mobile device is always with...
A Framework for CRM: Understanding CRM Concepts and Ecosystem
Süphan Nasır. © 2017. 52 pages.
This chapter aims to develop a framework for CRM in order to understand CRM concepts and ecosystem better. To achieve this aim, this chapter starts with giving definitions of CRM...
Customer Relationship Management as a Customer-Centric Business Strategy
Süphan Nasır. © 2017. 37 pages.
CRM is fundamentally essential for the future of the company. CRM technologies enable the company to understand customer behavior better, predict their future behavior, deliver...
Customer Retention Strategies and Customer Loyalty
Süphan Nasır. © 2017. 24 pages.
Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental...
Film Marketing: The Impact of Publicity Activities on Demand Generation
Figen Öcal, Süphan Nasır. © 2016. 18 pages.
Since promotional activities are highly important for attracting moviegoers to a new movie, producer companies engage in marketing promotional activities to increase box office...
Technology Is Transforming Shopping Behavior: In-Store Mobile Technology Usage
Süphan Nasır, Bengi Kurtuluş. © 2016. 22 pages.
The advancement of information communication technologies has been creating new opportunities for the retailers and shaping the retail landscape. The mobile device is always with...
Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period
Süphan Nasır, Esra Bal. © 2016. 24 pages.
The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study...
Customer Relationship Management Strategies in the Digital Era
Süphan Nasır. © 2015. 322 pages.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT...
Modern Entrepreneurship and E-Business Innovations
Süphan Nasir. © 2013. 266 pages.
Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other information and communication...
Supporting Marketing Practices: Mobile Network Operators’ Value Added Services Changing the Way of Doing Business
Süphan Nasir. © 2012. 15 pages.
The concept of mobile communication has been rapidly changing all over the world and the Global System for Mobile communication (GSM) business has been evolving from voice...
Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns
Süphan Nasir. © 2012. 19 pages.
With the increasing growth and sophistication of mobile communications, companies integrate the mobile channel into their marketing communication and campaigns. Companies are...
Supporting Marketing Practices: Mobile Network Operators' Value Added Services Changing the Way of Doing Business
Süphan NASIR. © 2010. 15 pages.
The concept of mobile communication has been rapidly changing all over the world and the Global System for Mobile communication (GSM) business has been evolving from voice...
Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns
Süphan NASIR. © 2010. 10 pages.
With the increasing growth and sophistication of mobile communications, companies integrate the mobile channel into their marketing communication and campaigns. Companies are...
Brand Personality of Web Search Engines: Who is the Conqueror of the Digital Age?
Aslihan Nasir, Süphan Nasir. © 2009. 17 pages.
Today, as business becomes ever more challenging, brands become the main assets of many companies. Fierce competition forces companies to differentiate their products from those...