Süphan Nasır

Süphan Nasir received her BS degree in Sociology from Bogaziçi University, Turkey, and her PhD degree in Marketing from Istanbul University, Turkey. She was assigned as Assistant Professor in the Department of Business Administration at Istanbul University in 2007 and promoted to the position of Associate Professor in 2009. She is currently an Associate Professor at Istanbul University and she has been holding the positions of Chair of Production Management and Marketing discipline, vice chair of Business Administration Department, and Coordinator of Business Administration e-Learning program since 2009. She has been also actively dealing with higher education issues. She has been Editor-in-Chief of International Journal of E-Entrepreneurship and Innovation and Associate Editor of Yüksekögretim Dergisi / Journal of Higher Education since 2010. She is the advisory board member of Journal of Higher Education and Science and The Society of Digital Information and Wireless Communications (SDIWC). She also undertook important roles such as organization committee member and advisory board member of international conferences about higher education such as The International Higher Education Congress: New Trends and Issues (UYK-2011), International Congress on Trends in Higher Education: Innovations and Entrepreneurship (ICTHE2012), National Congress on E-Learning Technologies (2013), and International Summit of Istanbul Economists (2013). Customer relationship management as well as consumer behavior, innovation management, entrepreneurship, and higher education issues are the scope of her interest area. Her latest book entitled Modern Entrepreneurship and E-Business Innovations was published in the USA in 2013. Her articles have been published in reputable books and international academic journals. She attended some major international conferences as keynote speaker. She has also presented her research papers at major international conferences and received several scientific publications and best presenter awards.

Publications

Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period
Süphan Nasır, Esra Bal. © 2020. 24 pages.
The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study...
Marketing Strategies in Competitive Markets and Challenging Times
Süphan Nasır. © 2019. 24 pages.
The challenging times and competition pose a serious threat to the survival of enterprises. The main objective of this chapter is to discuss the marketing strategies that help...
Technology Is Transforming Shopping Behavior: In-Store Mobile Technology Usage
Süphan Nasır, Bengi Kurtuluş. © 2018. 22 pages.
The advancement of information communication technologies has been creating new opportunities for the retailers and shaping the retail landscape. The mobile device is always with...
A Framework for CRM: Understanding CRM Concepts and Ecosystem
Süphan Nasır. © 2017. 52 pages.
This chapter aims to develop a framework for CRM in order to understand CRM concepts and ecosystem better. To achieve this aim, this chapter starts with giving definitions of CRM...
Customer Relationship Management as a Customer-Centric Business Strategy
Süphan Nasır. © 2017. 37 pages.
CRM is fundamentally essential for the future of the company. CRM technologies enable the company to understand customer behavior better, predict their future behavior, deliver...
Customer Retention Strategies and Customer Loyalty
Süphan Nasır. © 2017. 24 pages.
Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental...
Film Marketing: The Impact of Publicity Activities on Demand Generation
Figen Öcal, Süphan Nasır. © 2016. 18 pages.
Since promotional activities are highly important for attracting moviegoers to a new movie, producer companies engage in marketing promotional activities to increase box office...
Technology Is Transforming Shopping Behavior: In-Store Mobile Technology Usage
Süphan Nasır, Bengi Kurtuluş. © 2016. 22 pages.
The advancement of information communication technologies has been creating new opportunities for the retailers and shaping the retail landscape. The mobile device is always with...
Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period
Süphan Nasır, Esra Bal. © 2016. 24 pages.
The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study...
Customer Relationship Management Strategies in the Digital Era
Süphan Nasır. © 2015. 322 pages.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT...
Modern Entrepreneurship and E-Business Innovations
Süphan Nasir. © 2013. 266 pages.
Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other information and communication...
Supporting Marketing Practices: Mobile Network Operators’ Value Added Services Changing the Way of Doing Business
Süphan Nasir. © 2012. 15 pages.
The concept of mobile communication has been rapidly changing all over the world and the Global System for Mobile communication (GSM) business has been evolving from voice...
Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns
Süphan Nasir. © 2012. 19 pages.
With the increasing growth and sophistication of mobile communications, companies integrate the mobile channel into their marketing communication and campaigns. Companies are...
Supporting Marketing Practices: Mobile Network Operators' Value Added Services Changing the Way of Doing Business
Süphan NASIR. © 2010. 15 pages.
The concept of mobile communication has been rapidly changing all over the world and the Global System for Mobile communication (GSM) business has been evolving from voice...
Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns
Süphan NASIR. © 2010. 10 pages.
With the increasing growth and sophistication of mobile communications, companies integrate the mobile channel into their marketing communication and campaigns. Companies are...
Brand Personality of Web Search Engines: Who is the Conqueror of the Digital Age?
Aslihan Nasir, Süphan Nasir. © 2009. 17 pages.
Today, as business becomes ever more challenging, brands become the main assets of many companies. Fierce competition forces companies to differentiate their products from those...