Stéphane Ganassali

Stéphane Ganassali was born in 1967. He’s a Professor of Marketing at the University of Savoie in France. He’s the central coordinator of the European Master in Business Studies - a joint program developed by four partner Universities. He’s an expert in survey methodologies. He has written a book and many academic articles on the topic. He’s also a scientific advisor for the Sphinx software company.


Consumption Culture in Europe: Insight into the Beverage Industry
Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Ruediger Kaufmann. © 2013. 414 pages.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual...
What Do We Know about Europe?
Carmen R. Santos, Julio Abad-González, Ana R. Pertejo, Francesco Casarin, Umberto Rosin, Stéphane Ganassali, Hans Rüdiger Kaufmann, Pirjo Laaksonen. © 2013. 71 pages.
This chapter provides a descriptive report on factors influencing the behaviour of European consumers, highlighting their similarities and differences, based on secondary data....
Consumer Culture: Literature Review
Klaus–Peter Wiedmann, Nadine Hennigs, Stefan Behrens, Carmen R. Santos, Ana R. Pertejo, Inés Kuster, Stéphane Ganassali, Jean Moscarola, Daniele Dalli, Pirjo Laaksonen, Darach Turley, Alexandra Kenyon, Matteo Corciolani. © 2013. 28 pages.
The debate on standardization versus adaptation is everywhere apparent and addresses the question whether and to what extent consumer behaviour differs between countries. While...
Research Methodology
Stéphane Ganassali, Jean Moscarola, Francesco Casarin. © 2013. 16 pages.
Considering the large number of participants and the heterogeneity of the group, the research methodology of COBEREN has been defined in a very specific way. The authors...
Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol
Stéphane Ganassali, Jean Moscarola, Anne Sophie Mestrallet, Renate Buber, Pirjo Laaksonen, Katarina Hellén, Klaus Grunert, Jacob Rosendahl, Antonella Zucchella, Paola Cerchiello, Birgit Hagen, Klaus Peter Wiedmann, Stefan Behrens, Nadine Hennigs, Alexandra Kenyon. © 2013. 50 pages.
After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the “wall of pictures” protocol....
Research Intentions are Nothing without Technology: Mixed-Method Web Surveys and the Coberen Wall of Pictures Protocol
Stéphane Ganassali, Carmen Rodriguez-Santos. © 2013. 19 pages.
The chapter is aimed at showing the Wall of Pictures Web protocol for conducting mixed research in social sciences. There is a rising interest in some alternative research...