Hershey, Pennsylvania
New York, New YorkBeijing, China

Supriya Lamba Sahdev

Supriya Lamba Sahdev is currently an Assistant Professor for Amity International Business School at Amity University in Uttar Pradesh.

Publications

Metaverse and Brand: A Futuristic Approach of Digital Marketing Strategy for Luxury Brand - India's Hidesign
Metaverse and Brand: A Futuristic Approach of Digital Marketing Strategy for Luxury Brand - India's Hidesign
Supriya Lamba Sahdev, Chitra Krishnan. © 2024. 9 pages.
By offering customers a satisfying shopping experience, Hidesign has effectively expanded its market and taken the lead in the Indian luxury market within the framework of the...
An Analysis on the Future Usage of Metaverse in the Marketing Event Industry in India: An ISM Approach
An Analysis on the Future Usage of Metaverse in the Marketing Event Industry in India: An ISM Approach
Supriya Lamba Sahdev, Chitra Krishnan, Amilson Durans, Ahdi Hassan, Jugnu Thakur. © 2024. 18 pages.
The term metaverse has recently attracted much attention and is being widely discussed in various industries around the world, including marketing and events. This research...
Promoting Sustainable Management Through Technological Innovation
Promoting Sustainable Management Through Technological Innovation
Supriya Lamba Sahdev, Chitra Krishnan, Ahdi Hassan. © 2023. 293 pages.
The world is facing unprecedented environmental and social challenges that threaten our ability to achieve a sustainable future for all. Issues like climate change, resource...