Susana Serrano Rodrigues

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b>Susana Serrano Rodrigues is a Lecturer at School of Technology and Management (ESTG), Polytechnic Institute of Leiria in Portugal. She is researcher of CARME – Centre of Applied Research in Management and Economics. She has a PhD degree in strategic management, from the University of Wolverhampton in the United Kingdom. She is professor in strategic management. She has been lecturing modules of advanced strategic management, marketing of new products and strategic marketing in master degree programmes and for executives. She lectured at higher educational institutions in Holland and Azerbaijan. She has been a trainer of several executive courses in strategic management for a Business School. She has been involved in several entrepreneurship activities: as member of jury entrepreneurship committees, as providing consultancy, or as lecturer. She has a patent for an innovative product. She has been involved in several research projects funded by the national government and by the European Union, namely in circular economy.

Publications

The Impact of HEIs on Regional Development: Facts and Practices of Collaborative Work With SMEs
Susana Rodrigues, Joaquim Mourato. © 2023. 427 pages.
Higher education institutions (HEIs) are providers of knowledge and competencies. HEIs are very important to the development of society and the regions they impact...
Sustainability Report Evolution: The Nestlé Case Study Applicability
Teresa Eugénio, Susana Cristina Rodrigues, Marco José Gonçalves. © 2022. 23 pages.
This chapter is a unique case study that aims to present the evolution of non-financial reporting in Nestlé Portugal from 2007 to 2016 with the aim to study in-depth the Nestlé...
Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy
Susana Serrano Rodrigues, Paulo Jorge Almeida, Nuno Miguel Castaheira Almeida. © 2020. 401 pages.
As the planet’s natural resources continue to be depleted, society’s environmental awareness has grown. Businesses especially are being coerced into incorporating more...
Successful and Unsuccessful Routes for Entrepreneurs: Lessons From an Entrepreneurial Regional Project Program
Susana Cristina Serrano Fernandes Rodrigues, Vitor Hugo Ferreira, Gabriel Silva. © 2020. 24 pages.
There is significant research on entrepreneurs, but little on financed entrepreneurial project programs at the regional level. This chapter attempts to identify which of the...
Social Entrepreneurship: What People Are Looking for When They Talk About It
Irene Dobarrio Machado Ciccarino, Susana Cristina Serrano Fernandes Rodrigues. © 2020. 23 pages.
This chapter seeks to understand what motivates an investment in a social entrepreneurial initiative (SEI), in order to easy the fit between investors goals and the SEI...
Circular Economy and Sustainability: Concepts, Perspectives, and (Dis)Agreements
Berta José Costa, Susana Rodrigues, Pilar Moreno. © 2020. 26 pages.
In the last decades, the concern over natural resources, sustainability, and the current linear economic model based on continuous growth is one of the great challenges of our...
Sustainability Report Evolution: The Nestlé Case Study Applicability
Teresa Eugénio, Susana Cristina Rodrigues, Marco José Gonçalves. © 2020. 23 pages.
This chapter is a unique case study that aims to present the evolution of non-financial reporting in Nestlé Portugal from 2007 to 2016 with the aim to study in-depth the Nestlé...
Circular Economy Principles and Their Influence on Attitudes to Consume Green Products in the Fashion Industry: A Study About Perceptions of Portuguese Students
Luisa Cagica Carvalho, Sandrina B. Moreira, Rui Dias, Susana Rodrigues, Berta Costa. © 2020. 28 pages.
Designing circular economy (CE) implies the adoption of a set of circular principles that support a society for the future. Understanding how CE principles influence attitudes to...
Circular Economy: A Perspective of Builders, Architects, and Consumers in the Panama Construction Sector
Susana Rodrigues, Berta José Costa, Philippe Moreno, Pilar Moreno. © 2020. 22 pages.
Humanity and planet Earth have no long-term future unless there is a commitment to respect and to live within its ecological boundaries, which demands a transition from the...
An Innovative Firm: The Renova Case Study
Susana Rodrigues. © 2012. 29 pages.
Understanding the factors that drive successful innovative firms is central for sustaining competitive advantages. Researchers argue that competitive advantages through...