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About Us

Tereza Semerádová

Tereza Semerádová works as a research assistant at the department of informatics at the Technical University of Liberec. Her primary research areas include online marketing strategies, user experience design and advertising efficiency. Along with her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google Adwords and website analytics. Tereza is a specialist at dynamic ads and remarketing.

Publications

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19

The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted....

Changes in Grocery Shopping Patterns Due to COVID-19: The Case of the Czech Online Food Markets

Today's global world is constantly changing and evolving. In light of the current events, and in particular the worldwide COVID-19 pandemic, this trend is intensifying and...

The Place of Virtual Reality in E-Retail: Viable Shopping Environment or Just a Game

The global pandemic of COVID-19 pushed the technological barriers and forced both retailers and potential customers to seek new ways of mutual interaction. Even though considered...

Reaching Your Customers Using Facebook and Google Dynamic Ads

Dynamic Product Ads (DPAs) and Dynamic Search Ads (DSAs) represent a type of online advertising primarily used for remarketing purposes. However, more and more advertisers can...

Calculation of Facebook Marketing Effectiveness in Terms of ROI

This chapter demonstrates how to assess the performance of organic and sponsored activities on Facebook using the data available in Facebook Ads Manager, Facebook Page Insights...

The (In)Effectiveness of In-Stream Video Ads: Comparison of Facebook and YouTube

Video represents the most shared type of online content. The ability of this media to capture and convey a message in an interactive and informationally rich format has...

Impacts of Online Advertising on Business Performance

Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order...