Tevfik Dalgic

Tevfik Dalgic works at the University of Texas at Dallas, Naveen Jindal School of Management. He is a graduate of Middle East Technical University (METU) of Turkey. He completed undergrad and graduate studies at the Management Department of this university where he got his BA and MBA degrees. His Doctorate Degree comes from Gazi University, Ankara. He worked at Trinity College Dublin, Dublin Institute of Technology, Henley Management College and The University of Sheffield UK and Hogeschool van Utrecht, The Netherlands. He has published several papers in marketing, international marketing and international business fields. His edited book: Handbook of Niche Marketing: Principals and Practice and his co-authored book Customer-Oriented Marketing Strategy published in the US. His co-authored book: Marketing en Kwalitait(Marketing and Quality-in Dutch) published in The Netherlands. He is on Editorial Boards of several academic journals.

Publications

Utilizing Consumer Psychology in Business Strategy
Utilizing Consumer Psychology in Business Strategy
Tevfik Dalgic, Sevtap Unal. © 2018. 325 pages.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics...