Vandana Ahuja

Vandana Ahuja has over 18 years of experience across the corporate sector and academia.She is the author of the book on Digital Marketing - published by Oxford University Press.She has worked with the IT Arm of the Jaypee Group and NIIT, India where she was responsible for Business Development and Marketing for Corporate Training Programmes. She has been actively researching the domain of the collaborative web, with focus on its contributions to the fields of Marketing and CRM and has several years of research experience. She has published several manuscripts in International and National Journals. She also serves on the Editorial Board of several International Journals. At Jaypee Business School, she is the Area-Chair, Marketing and teaches Sales and Distribution Management, Social Media and E-Marketing, and Services Marketing. She has organised one National and one International Conference and is now the Conference co-chair for the International Conference on Information Technology and Quantitative Management, 2017 being jointly organised by IAITQM and JBS.

Publications

Expanding the Kirkpatrick Evaluation Model-Towards More Efficient Training in the IT Sector
Expanding the Kirkpatrick Evaluation Model-Towards More Efficient Training in the IT Sector
Neetima Agarwal, Neerja Pande, Vandana Ahuja. © 2019. 18 pages.
The purpose of this paper is to investigate how the Kirkpatrick Learning Evaluation Model (1950) can be augmented to make it more credible and successful evaluation parameter in...
Multidisciplinary Perspectives on Human Capital and Information Technology Professionals
Multidisciplinary Perspectives on Human Capital and Information Technology Professionals
Vandana Ahuja, Shubhangini Rathore. © 2018. 400 pages.
In this technological age, the information technology (IT) industry is an important facet of society and business. The IT industry is able to become more efficient and successful...
An Analytical Study of the Facebook Content Management Strategies of Dominos India
An Analytical Study of the Facebook Content Management Strategies of Dominos India
Priyanka Bhardwaj, Rohit Singh Adhikari, Vandana Ahuja. © 2018. 15 pages.
This paper attempts to take a dive into the Facebook marketing approaches and tactics of Dominos India. With this paper, there has been an effort to analyse the content at the...
Recruitment Trends in the Contemporary Era
Recruitment Trends in the Contemporary Era
Anu Chhabra, Vandana Ahuja. © 2018. 14 pages.
Recruitment is the process of identifying and hiring the right talent for a job in an organization, within a timeframe and by incurring the least expenses. The life cycle of the...
The New Age E-Enterprise: Internet-Based Collaboration, Innovation, and Co-Creation
The New Age E-Enterprise: Internet-Based Collaboration, Innovation, and Co-Creation
Vandana Ahuja. © 2014. 14 pages.
Globalization and the resultant transition to virtual work are changing the dynamics of critical business relationships today. The organizational fabric is undergoing a...
A Comparative Analysis of Functionalities of Salesforce.com, mySAP.com, and SiebelCRM
A Comparative Analysis of Functionalities of Salesforce.com, mySAP.com, and SiebelCRM
Vandana Ahuja. © 2013. 11 pages.
Customer Relationship Management or CRM is an enterprise-wide initiative which belongs to all areas of an organization. It reflects the comprehensive strategy and process of...
The New Age E-Enterprise: Internet-Based Collaboration, Innovation, and Co-Creation
The New Age E-Enterprise: Internet-Based Collaboration, Innovation, and Co-Creation
Vandana Ahuja. © 2013. 14 pages.
Globalization and the resultant transition to virtual work are changing the dynamics of critical business relationships today. The organizational fabric is undergoing a...
Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm
Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm
Neha Jain, Vandana Ahuja, Y. Medury. © 2012. 13 pages.
The internet plays two important roles in marketing-influencing consumer behavior and harnessing consumer intelligence. While its vital for organizations to evaluate consumer...