Vasco Ribeiro Santos

The International Journal of Digital Marketing, Management, and Innovation is a double-anonymized, peer-reviewed publication which aims to provide a platform for academics...

Smart travel and sustainable innovations in bleisure tourism are reshaping the way individuals and organizations approach leisure and business travel. Combining elements of...

As the tourism industry changes, niche tourism has emerged as a dynamic and growing sector, catering to specialized interests and unique travel preferences. This shift toward...

In today's business landscape, organizations recognize the importance of new strategies for effective management and performance evaluation. Traditional approaches to...

Tourism is an activity strongly characterized by different motivations and specific interests. In this sense, tourist destinations and territorial stakeholders are paying...

Businesses face many opportunities and challenges in internationalization. By expanding globally, businesses experience economic growth and increased customer engagement. Using...

The escalating impacts of climate change necessitate innovative urban planning and management strategies to safeguard communities against extreme weather events. This study...

In the realm of fashion marketing, the practice of influencer marketing on social media, particularly Instagram, has emerged as a pivotal communication tool, affording...

Corporate Social Responsibility (CSR) in the medical device industry emphasizes ethical practices, sustainability, and societal impact. It encompasses ensuring product safety...

The medical device industry drives healthcare improvement through technology, enhancing patient outcomes and solving complex challenges. Success relies heavily on effective...

Geocaching is an activity that can be compared to traditional treasure hunting. However, unlike the usual physical maps, geocachers, the name given to those who practice this...

In today's fast-paced world, professionals often struggle to balance their work commitments and personal well-being, particularly during business trips. The conventional...

In today's globalized world, the challenges facing economics, management, and governance are more complex than ever before. Traditional approaches struggle to address issues...

Tourism is currently one of the main sectors of profit for the worldwide economy. The new segments of ethical and sustainable tourists increasingly seek to obtain unique and...

This research seeks to understand the impact of the pandemic on online sales of sports brands and their relationship with consumers. The results obtained showed that the brands...

E-commerce is a business model that allows organizations to explore global markets. The objective of this study is to identify all the key points involved in e-commerce business...

This study integrates the relationship of business ethics in marketing campaigns and the importance of the repercussion on organizational performance with the aim of creating a...

One of the methods which could improve the safety performance of construction organizations is the safety climate approach which is helpful to know the existing maturity level of...