Vetrivel S. C.

Vetrivel S. C. is a faculty member in the Department of Management Studies, Kongu Engineering College (Autonomous), Perundurai, Erode Dt. Having experience in Industry 20 years and Teaching 16 years. Awarded with Doctoral Degree in Management Sciences in Anna University, Chennai. He has organized various workshops and Faculty Development Programs. He is actively involved in research and consultancy works. He acted as a resource person to FDPs & MDPs to various industries like, SPB ltd, Tamil Nadu Police, DIET, Rotary school and many. His areas of interest include Entrepreneurship, Business Law, Marketing and Case writing. Articles published more than 100 International and National Journals. Presented papers in more than 30 National and International conferences including IIM Bangalore, IIM Kozhikode, IIM Kashipur and IIM Indore. He was a Chief Coordinator of Entrepreneurship and Management Development Centre (EMDC) of Kongu Engineering College, he was instrumental in organizing various Awareness Camps, FDP, and TEDPs to aspiring entrepreneurs which was funded by NSTEDB – DST/GoI.

Publications

Socio-Economic Impacts of Digital Innovations in Renewable Energy Adoption
Vetrivel S. C., Arun V. P., Saravanan T. P., R. Maheswari, M. Mohanasundari. © 2025. 36 pages.
The integration of digital innovations in renewable energy has ushered in transformative changes across socio-economic landscapes globally. This chapter explores the multifaceted...
Artificial Intelligence in Communications
Vetrivel S. C., V. Sabareeshwari, Sowmiya K. C.. © 2025. 30 pages.
As technological advancements continue to reshape the landscape of electronic communications, artificial intelligence (AI) emerges as a pivotal force driving unprecedented...
Corporate Governance and Firm Performance
S. C. Vetrivel, V. P. Arun, T. P. Saravanan, R. Maheswari. © 2025. 34 pages.
This chapter explores the intricate relationship between corporate governance mechanisms and firm performance through a detailed study. By examining data from a diverse set of...
The Role of AI in Transforming Assessment Practices in Education
Vetrivel S. C., P. Vidhyapriya, Arun V. P.. © 2025. 28 pages.
Assessment practices in education are undergoing a significant transformation with the integration of artificial intelligence (AI) technologies. This chapter explores the...
Unveiling the Transformative Power
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 32 pages.
As artificial intelligence (AI) continues to permeate various facets of society, its social impact becomes increasingly significant and multifaceted. This chapter presents a...
AI-Driven Solutions for Crowd Management in Tourism: Navigating the Swarm
Vetrivel S. C., P. Vidhyapriya, Arun V. P.. © 2025. 30 pages.
The exponential growth of tourism worldwide has led to significant challenges in managing crowds efficiently and sustainably. In recent years, the integration of artificial...
Sustainable Waste Packaging Management in Rural Touristic Areas
S. C. Vetrivel, V. P. Arun, R. Maheswari, T. P. Saravanan. © 2025. 34 pages.
The rapid growth of rural tourism presents both economic benefits and environmental challenges, particularly in managing packaging waste generated by increased tourist...
Environmental Sustainability and Green Ambidexterity
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 26 pages.
Environmental sustainability has emerged as a critical concern in the face of escalating global challenges such as climate change, resource depletion, and biodiversity loss. In...
Mindful Entrepreneurship: Nurturing Mental Well-Being in Business
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 24 pages.
The landscape of entrepreneurship is dynamic and demanding, often characterized by intense competition, uncertainty, and relentless challenges. In this context, the concept of...
Corporate Governance and Firm Performance
Vetrivel S. C., P. Vidhyapriya, Arun V. P.. © 2025. 26 pages.
This chapter explores the intricate relationship between corporate governance mechanisms and firm performance through a detailed study. By examining data from a diverse set of...
Smart Farming and Precision Agriculture Using AI Technologies
Vetrivel S. C., Vidhya Priya P., Arun V. P.. © 2025. 22 pages.
Smart farming and precision agriculture represent transformative paradigms in modern agriculture, leveraging advanced technologies, notably Artificial Intelligence (AI), to...
Evaluating the Economic Impact of 5G-6G Implementations Across Diverse Industry Sectors
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 34 pages.
The advent of 5G and the prospective rollout of 6G technologies represent transformative milestones in the telecommunications industry, promising to revolutionize connectivity...
Data Science for Learning Analytics: Understanding and Improving Learning Processes
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 24 pages.
Data science for learning analytics represents a burgeoning field that leverages advanced analytical techniques to understand and improve learning processes. By harnessing data...
Smart Infrastructure for Educational Sustainability
Vetrivel S. C., P. Vidhyapriya, Arun V. P., Monika Devi P., Jeevitha V. J.. © 2025. 26 pages.
In the rapidly evolving landscape of education, the integration of smart infrastructure is pivotal for ensuring educational sustainability. This chapter explores the multifaceted...
Education and Consumer Awareness
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 24 pages.
Education and consumer awareness are intrinsically linked, playing a critical role in shaping informed, responsible, and empowered individuals. This chapter explores the...
The Role of Education and Consumer Awareness in Fashion and Retail: Empowering Sustainable Choices
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 30 pages.
The fashion and retail industry is undergoing a significant transformation towards sustainability, driven by the urgent need to mitigate environmental impacts and promote ethical...
Impact of Remote Experimentation on Student Engagement
Vetrivel S. C., Arun V. P., P. Vidhyapriya, Monika Devi P.. © 2025. 26 pages.
The integration of remote experimentation into educational frameworks has significantly transformed the landscape of science and engineering education. This chapter investigates...
Enhancing R&D Success in Entrepreneurship Education With Industry: Academia Collaboration and Simulation Tools
Vetrivel S. C., Arun V. P., P. Vidhyapriya. © 2025. 26 pages.
The rapidly evolving landscape of entrepreneurship necessitates innovative educational approaches that effectively prepare students for real-world challenges. This study explores...
The Future of Shopping and Service Marketing
S. C. Vetrivel, V. P. Arun, P. Vidhyapriya. © 2025. 24 pages.
The evolution of shopping and service marketing is undergoing a transformative shift driven by advancements in technology, changing consumer behaviors, and the integration of...
Pioneering Advances in Energy Storage for Renewable Futures: Harnessing Tomorrow
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun, V. Sabareeshwari. © 2025. 34 pages.
The transition to renewable energy sources is critical for achieving sustainability and combating climate change. However, the intermittent nature of solar and wind energy...
Applications of Qualitative Research in Business
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 32 pages.
This chapter delves into the diverse applications of qualitative research in the business domain, offering a comprehensive understanding of its critical role in uncovering...
Creating Supportive Environment for Students in Universities: Mental Health Matters
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 32 pages.
Creating a supportive campus environment that addresses student well-being is critical for fostering academic success and personal development in universities. This chapter...
Integrating AI in Secondary Social Studies
S. C. Vetrivel, P. Vidhyapriya, V. P. Arun. © 2025. 28 pages.
This chapter explores the integration of Artificial Intelligence (AI) in secondary social studies education, highlighting its potential to transform teaching methods, enhance...
Flourishing on Campus: Promoting Mental Health and Coping Skills in Higher Education Institutions
S. C. Vetrivel, T. Mohanasundaram. © 2024. 18 pages.
Mental health concerns among college students have become a growing issue in higher education institutions worldwide. The transition to college life often comes with various...
Crafting Intelligent Urban Environments: Innovative Engineering Approaches for City Evolution
S. C. Vetrivel, T. Mohanasundaram. © 2024. 31 pages.
As urbanization continues to accelerate, the concept of smart cities has emerged as a promising solution to address the complex challenges faced by rapidly growing urban areas....
Industry 5.0 From Automation to Autonomy: Engineering the Shift
S. C. Vetrivel, T. Mohanasundaram. © 2024. 31 pages.
The advent of Industry 4.0 brought about a transformative wave of automation and digitalization in manufacturing and industrial processes. However, the next phase of industrial...
Building a Tech-Savvy Workforce: Re-Skilling Strategies for Success
S. C. Vetrivel, T. Mohanasundaram. © 2024. 23 pages.
In today's rapidly evolving technological landscape, businesses are increasingly recognizing the importance of building a tech-savvy workforce. The demand for digital skills...
Beyond the Blackboard: Embracing Hybrid Learning Spaces
S. C. Vetrivel, T. Mohanasundaram. © 2024. 19 pages.
The COVID-19 pandemic has disrupted traditional education, resulting in the rapid adoption of remote learning and necessitating adaptation. Consequently, hybrid learning has...
Role of Business Tourism in Knowledge Economies
S.C. Vetrivel, K.C. Sowmiya, V. Sabareeshwari. © 2024. 25 pages.
In the contemporary global landscape, the interplay between business and tourism has emerged as a critical factor shaping the dynamics of knowledge economies. This abstract...
Blockchain Health: Smart Contracts Transforming Healthcare Operations
S. C. Vetrivel, K. C. Sowmiya, V. Sabareeshwari. © 2024. 29 pages.
Blockchain technology has emerged as a revolutionary force in various industries, and healthcare is no exception. This chapter explores the transformative potential of...
Customer-Centric Excellence in the Marketing 6.0 Era: Industry 6.0
S. C. Vetrivel, T. Gomathi, K. C. Sowmiya, V. Sabareeshwari. © 2024. 28 pages.
This chapter examines the evolving landscape of marketing in the contemporary business environment, with a particular focus on the sixth wave of marketing (Marketing 6.0). This...
Human Resources Optimization for Public Space Security: A GANs Approach
S. C. Vetrivel, K. C. Sowmiya, V. Sabareeshwari, V. P. Arun. © 2024. 22 pages.
This chapter explores the intersection of human resources management and cutting-edge technology in the realm of public space security. In an era where safety concerns are...
Engaging Online Classes Through Gamification: Leveraging Innovative Tools and Technologies
S. C. Vetrivel, K. C. Sowmiya, T. Gomathi, V. P. Arun. © 2024. 21 pages.
With the advent of online education, the traditional classroom setting has undergone a significant transformation. However, one of the key challenges faced by educators in the...
Empowering Minds: Navigating Women's Mental Health
S. C. Vetrivel, V. Sabareeshwari, K. C. Sowmiya, V. P. Arun. © 2024. 20 pages.
This chapter provides an overview of the key themes, methodologies, and findings embedded within the research. The chapter delves into the intricate web of factors influencing...
Managing Smart Technologies in the Digital Age: E-Business 5.0
S. C. Vetrivel, V. Sabareeshwari, V. P. Arun, K. C. Sowmiya. © 2024. 24 pages.
In the rapidly evolving digital landscape, E-Business 5.0 represents the latest stage of technology-driven commerce, emphasizing the integration of smart technologies to enhance...
Personalized Healthcare in the Era of E-Business 5.0: Harnessing the Power of Big Data
S. C. Vetrivel, V. P. Arun, K. C. Sowmiya, V. Sabareeshwari. © 2024. 18 pages.
In the dynamic landscape of modern healthcare, the convergence of E-Business 5.0 and big data is unlocking unprecedented opportunities for personalized medicine. This...
Navigating the Digital Economy: The Crucial Role of Human-Computer Interaction
S. C. Vetrivel, K. C. Sowmiya, V. Sabareeshwari, V. P. Arun. © 2024. 33 pages.
The advent of advanced technologies has led to a profound transformation in the way humans interact with computers, giving rise to the interdisciplinary field of Human-Computer...
Guiding Principles for Youth-Centric Development: Ethical AI
S. C. Vetrivel, K. C. Sowmiya, V. P. Arun, T. P. Saravanan, R. Maheswari. © 2024. 18 pages.
As artificial intelligence (AI) technologies continue to evolve, there is a growing recognition of the need for ethical considerations in their development, particularly when...
Digital Twins: Revolutionizing Business in the Age of AI
S. C. Vetrivel, K. C. Sowmiya, V. Sabareeshwari. © 2024. 21 pages.
The convergence of digital twins and artificial intelligence (AI) is ushering in a transformative era for businesses across various industries. Digital twins, virtual replicas of...
Social Emotional Learning Strategies in Higher Education
S. C. Vetrivel, V. P. Arun, T. P. Saravanan, R. Maheswari. © 2024. 28 pages.
Social emotional learning (SEL) has gained increasing recognition as a vital component of education, particularly in the context of higher education institutions. This chapter...
Women's Role in Farm Management
Vetrivel S. C., Sowmiya K. C., Sabareeshwari V., Arun V. P.. © 2024. 23 pages.
The role of women in farm management has evolved significantly over the years, transforming agriculture into a more inclusive and sustainable sector. This chapter explores the...
Technology Integration in Online Learning Platforms: Blended Learning Gamification
S. C. Vetrivel, V. P. Arun, R. Maheswari, T. P. Saravanan. © 2024. 29 pages.
With the rapid advancement of technology, education has undergone a transformative shift towards online learning platforms, blending traditional methods with innovative digital...
Addressing Student Well-Being in Universities: Creating a Supportive Campus
S. C. Vetrivel, V. Sabareeshwari, V. P. Arun, K. C. Sowmiya. © 2024. 30 pages.
As universities strive to provide holistic education, prioritizing student well-being has become paramount. This chapter explores the multifaceted approaches to fostering a...
Applications of AI Techniques in Healthcare and Wellbeing
S. C. Vetrivel, V. P. Arun, R Maheswari, T. P. Saravanan. © 2024. 32 pages.
The integration of Artificial Intelligence (AI) techniques in healthcare and wellbeing systems has witnessed significant advancements, offering transformative solutions to...
Coping Mechanisms for Stress Among Students at Universities
S. C. Vetrivel, T. P. Saravanan, R. Maheswari, V. P. Arun. © 2024. 30 pages.
Stress is a prevalent issue among university students, stemming from academic pressures, social dynamics, financial concerns, and transitional challenges. This study explores the...
Harnessing AI for Next-Generation Service Marketing
S. C. Vetrivel, V. P. Arun, T. P. Saravanan, R. Maheswari. © 2024. 34 pages.
In the rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing service marketing by enabling businesses to enhance customer engagement, personalize...
Innovative Approaches to Market Segmentation Using AI in Emerging Economies
S. C. Vetrivel, T. P. Saravanan, V. P. Arun, R. Maheswari. © 2024. 32 pages.
This chapter explores innovative approaches to market segmentation using artificial intelligence (AI) in emerging economies. Traditional market segmentation techniques often fall...