Vimi Jham

Vimi Jham is Associate Professor of Marketing at IMT- Dubai. She holds a GCPCL from Harvard Business School, Boston, USA and a PhD from Aligarh Muslim University, India. She has been Visiting Professor to University of Applied Science, Fachhochschule Vorarlberg, Austria and University of Wollongong in Dubai. Her current area of research interest is in customer profitability analysis. She has published books, cases and research papers in refereed journals. She is an active trainer in the area of Customer Relationship Management. She serves on the editorial board of various International Journals.

Publications

Cases on Consumer-Centric Marketing Management
Cases on Consumer-Centric Marketing Management
Vimi Jham, Sandeep Puri. © 2014. 373 pages.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these...