Violeta Sima

Violeta Sima holds the position of Associate Professor in the Department of Business Administration, Faculty of Economics, Petroleum-Gas University of Ploiesti Romania. She obtained a Ph.D. in Economic Cybernetics and Statistics from Bucharest University of Economic Studies. She has published about 55 international papers in outstanding journals, 5 book chapters in edited books and 3 authored books. Her research and teaching interests encompass Customer Relationship Management, Marketing Research, Business to Business Marketing, Green Marketing, and Social Responsibility. She has participated in research projects in the field of Marketing and Human Resources Development

Publications

Green Customer Satisfaction
Green Customer Satisfaction
Violeta Sima, Ileana Georgiana Gheorghe. © 2019. 28 pages.
This chapter aims to identify those factors that determine green consumer satisfaction, having as the emerging point the definition of consumer behavior and the concept of...
Green Performance Strategies in Romanian Economy in the View of EU 2020 Strategy
Green Performance Strategies in Romanian Economy in the View of EU 2020 Strategy
Violeta Sima, Ileana Georgiana Gheorghe. © 2019. 26 pages.
This chapter aimed to investigate green performance strategies in the Romanian economy. In the first part, authors exposed specific definitions and concepts related to the green...
Organizational Culture and Behavioral Shifts in the Green Economy
Organizational Culture and Behavioral Shifts in the Green Economy
Violeta Sima. © 2018. 334 pages.
Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous...
Green Performance Strategies in Romanian Economy in the View of EU 2020 Strategy
Green Performance Strategies in Romanian Economy in the View of EU 2020 Strategy
Violeta Sima, Ileana Georgiana Gheorghe. © 2017. 33 pages.
This chapter aimed to investigate green performance strategies in the Romanian economy. In the first part, authors exposed specific definitions and concepts related to the green...
Green Customer Satisfaction
Green Customer Satisfaction
Violeta Sima, Ileana Georgiana Gheorghe. © 2015. 26 pages.
This chapter aims to identify those factors that determine green consumer satisfaction, having as the emerging point the definition of consumer behavior and the concept of...