Y H Wong

Y H Wong is an Associate Professor of the Department of Management and Marketing of the Hong Kong Polytechnic University. His research interest is in the fields of ubiquitous marketing, relationship management and customer services. He has more than 12 years' practical experience in Marketing. His publications include a book, Guanxi: Relationship Marketing in a Chinese Context and refereed journal articles.

Publications

Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Humphry Hung, Y H Wong, Vincent Cho. © 2009. 324 pages.
Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate...