Internationalization of Spin Off From the Perspective of Its Client Capital

Internationalization of Spin Off From the Perspective of Its Client Capital

María Amalia Trillo Holgado, Maria del Carmen Peces Prieto
DOI: 10.4018/IJHCITP.300319
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Abstract

This paper analyses in detail the influence of customer relationships on the internationalization of university spin-offs. Relational capital is a source of sustainable competitive advantage for these types of companies given the innovation and technological development they generate. From the background, a management model has been designed and implemented to conclude that customer relations exert a positive influence on the internationalization of university spin-off. The perceived satisfaction of customers has a special incidence, and moreover, it is important to have a wide portfolio of them establishing strong links. It will provide information about their needs and may affect their loyalty.
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Background And Objectives

The different intellectual capital theoretical models tackling the study of relational capital do not coincide when integrating all of its elements or as regards the used terminology either. Some authors refer to relational capital as customer capital (Edvinsson, 1992-93; Kaplan and Norton, 1996; Onge, 1996, Roos et al., 1997; Gogan and Draghici, 2013), others talk about social capital (Camisón, Palacios et al., 2000), and some other expressly mention the term relational capital (Bontis, 1996, Euroforum, 1998; Roos et al., 2001; CIC, 2003, 2011).

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