A Multi-Objective and Multi-Product Advertising Billboard Location Model with Attraction Factor Mathematical Modeling and Solutions

2. Literature Review

The tasks of facility location and demand allocation fall into the domain of work of Location-allocation (LA) models, which can perform such tasks for many types of services and products (Hodgson et al., 1993). The most popular types of optimization objectives in the literature dedicated to these models are distance-minimizing or demand-covering ones. In these models, demand is often defined with points at which customers start to travel to gain access to facilities, or the points at which vehicles start to travel to serve customers. However, as Hodgson (1998) has pointed out, demands can be flow-based, i.e. based on the flow of customers traveling on a pre-determined path, instead of being focused and centered around points.