A Qualitative Research Assessment of the MBA for 2020 and Beyond

A Qualitative Research Assessment of the MBA for 2020 and Beyond

Darrell Norman Burrell (The Florida Institute of Technology, USA), Sharon L. Burton (Grand Canyon University, USA), Delores Springs (Regent University, USA), Jorja B. Wright (The University of Charleston, USA), Maurice D. Harmon (University of Phoenix, USA) and Eugene J.M. Lewis (Florida Institute of Technology, USA)
Copyright: © 2020 |Pages: 19
DOI: 10.4018/IJSEUS.2020070103

Abstract

The Master of Business Administration (MBA) plays a significant role in developing managers in a plethora of global organizations. In most circles, it is considered a degree to develop corporate managers. With the leadership failures of organizations like pharmaceutical price collusion and price increase of 539% of Perrigo Pharmaceuticals, the fake account fraud practices at Wells Fargo, sexual harassment issues at Uber, the Equifax data breach, and the video of a forcible, bloody removal of a passenger on a United Airlines in the U.S., there has been increased criticism concerning the effectiveness of current MBA programs and leadership development in general. This qualitative research study explores how the curriculum of the MBA of the future should look.
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Introduction

The Master of Business Administration (MBA) degree accounts for two-thirds of all advanced degrees in the United States (Wellins & Sinar, 2017), nowadays, the MBA is in a vortex of change. The MBA was once considered a premier academic graduate degree to managers and leaders in complex organizations (Hubbard, 2019). Peppering questions continue to cover the spectrum of change. Such questions, ask what is the value of an MBA, or what is being taught by current traditional programs relevant? (Hubbard, 2019). Of course, the answer to these questions wraps around an opportunity cost, which includes the cost of any missing salary, other direct costs related to the degree, as well as whether the degree-granting institution is a state school, or ranked high to low as a private institution of higher learning (Mercadante, 2019). This onslaught of change is continuous due to ever-present Internet-driven technologies (i.e., smartphones, and tablets), and artificial intelligence (Saliba, 2018). In addition to scandals surrounding MBA degree programs at colleges and universities (Allen, 2018), the value of the MBA degree represents the expense, time, and effort upon graduating to work in a business management related field, or as an organization’s founder (Hubbard, 2019). Significant to understand is that MBA graduates and employers must acknowledge that while business degree programs create a resilient base of key leadership skills, the degree program is habitually a deficient education (Wellins & Sinar, 2017) as it is not focused enough on engaging employees.

The Object of Research

The relevancy of the Master of Business Administration (MBA) in the world of leadership development and management education.

The Goal of The Research

The aim of this paper is to explore the curriculum needs for the Master of Business Administration (MBA) based on knowledge and subject matter that managers need today to be effective. The goal is to find data that will allow universities offering the MBA content to be more congruent with knowledge needs of management practitioners

Research Methods

Focus group qualitative research and a content analysis of relevant literature around management education and the Master of Business Administration.

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