A Study on Linguistic Management in Online and Offline Communities: Focusing on the Effect of Jargons on the Conflict

A Study on Linguistic Management in Online and Offline Communities: Focusing on the Effect of Jargons on the Conflict

U Jin Baek (Seoul Women's University, Seoul, Republic of Korea), Miji Lee (Seoul Women's University, Seoul, Republic of Korea) and Jongtae Lee (Seoul Women's University, Seoul, Republic of Korea)
Copyright: © 2019 |Pages: 15
DOI: 10.4018/IJABIM.2019040106
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There are many conflicts among online communities' users and there are diverse types of online communities which have their own conflict management. Also, there are many users who perceive their online communities useful both in their cyber and real lives. This study clarifies the effects of jargons and focuses on finding out whether there are considerable relationships among individual inclination, linguistic habits, and conflict management types to affect the user's intention to participate in communities. There are significant relationships among jargons, conflict managements, selfishness, and perceived usefulness. This study also explains whether the frequency usage of jargon in online communities would affect the types of management, perceived usefulness, and community members' participation. Moreover, it may be clear that online jargon effect community members' participation and perceived usefulness.
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Literature Review

Perceived Usefulness

Commonly, perceived usefulness is defined as the extent to which, based on user perceptions, that using a certain system will enhance work performance, and suggests the concept of a technology acceptance model (TAM) (Davis, 1989). In his research, Davis (1989) also suggests that perceived usefulness is one of the significant determinants of user attitude, which means that the usefulness and the perceived ease of use will positively motivate the user’s attitude (Davis, 1989; Moon & Kim, 2001; Teo et al., 2008; Cheng & Chen, 2011). Diverse academic research, including the study of Gefen and Straub (2004), suggests that perceived usefulness and ease of use will affect the user’s needs, following the idea of TAM (Mathieson, 1991; Szajna, 1996).

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