Adoption of Mobile Commerce Technology: An Involvement of Trust and Risk Concerns

Adoption of Mobile Commerce Technology: An Involvement of Trust and Risk Concerns

Emad Abu-Shanab (Yarmouk University, Jordan) and Osamah Ghaleb (Yarmouk University, Jordan)
Copyright: © 2012 |Pages: 14
DOI: 10.4018/jtd.2012040104


This research extended the Technology Acceptance Model (TAM) with perceived trust and perceived risks (security and privacy concerns) constructs to identify the impact of these factors on Jordanian users’ intentions to adopt mobile commerce (m-commerce). An empirical test was used utilizing 132 responses from students in two public universities in Jordan. Results indicated that perceived trust, perceived usefulness, and perceived ease of use are major influencers of mobile commerce adoption. On the other hand, perceived risk factors (security and privacy concerns) were not significant in this relation. Discussion, conclusion and future work are stated at the end of this paper.
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2. Literature Review

Factors that affect user’s acceptance or resistance of new IT initiatives are the focus of recent research in the area of e-commerce and m-commerce. It's important to explore the factors that predict user’s acceptance and usage of these technologies for better understandability and management of these technologies (Cho et al., 2007)

Many studies identified the factors that influence user's behavioral intention to accept and use m-commerce applications; many of these studies stressed the importance of trust, perceived risk, security, privacy, perceived ease of use, and perceived usefulness as critical determinants that have significant impact on users’ behavioral intention to adopt m-commerce applications and services (Serenko & Bontis, 2004; Wu & Wang, 2005; Merisavo et al., 2007; Chen, 2008; Sun, Cao & You 2010; Sreenivasan & Noor, 2010; Zhou, 2011). In the following sections this paper will review the literature related to these factors.

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