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The term learning often conjures up images of structured lessons in which children are guided through activities by the expertise of a teacher or a knowledgeable adult in a formal context such as a classroom. In recent years, however, increasing attention has been paid to the role of informal contexts in children’s learning and development. Due to their massive user bases and widespread popularity, video games and virtual worlds are being recognized as important informal spaces that may influence young people’s learning and developmental trajectories. For instance, researchers have examined how game-based activities may align with school-based skills, such as sophisticated learning and literacy practices (Apperley, 2010; Gee, 2003; Salen, 2007; Steinkuehler, 2007), collaborative problem solving (Squire, 2005), informal scientific reasoning (Steinkuehler & Duncan, in press), and informal science learning (Fields & Kafai, 2009; Kafai, 2008; Kafai & Giang, 2007).
The majority of the aforementioned research has focused on games targeting adolescents and adults; however, of late, there has been a veritable boom in the arena of virtual worlds for elementary school aged children. Sites such as Webkinz World, Club Penguin, Barbie Girls, and Poptropica are wildly popular, with registered user bases that number in the millions (Compete, Inc., 2009). In spite of the sheer numbers of children who frequent such spaces, there is very little research on the kinds of activities and learning that children are engaging with in such spaces. Some exceptions include Marsh’s (2008, 2010) ongoing work exploring how virtual worlds such as Club Penguin and Barbie Girls may impact young children’s learning, literacy, and digital literacy development, and how online spaces may allow children to experiment with different social roles (Marsh, 2010) through their play. Merchant (2009) also studies the use of immersive 3D spaces in classrooms and describes how “innovative digital literacy practices such as those involved in virtual world game play can easily disrupt classroom routines and call into question deeply held assumptions about literacy, literacy instruction and even the teacher-pupil relationship that lies at the heart of the educational process” (p. 39). However, these studies do not explicitly address the process of learning, especially the affordances of these virtual sites for supporting and cultivating knowledge. In other words, little is known about the design features and structures of these popular virtual worlds that enable children to move from novice to mastery in both the goals of the sites as well as the available content.
This article addresses this gap in the research by providing an examination of the content and design of the site, Webkinz World, as a context for informal learning. In particular, we examine how the game is designed in ways that both support and hinder children’s learning. By focusing on the design and activities of this site, this study explores the ways in which Webkinz World can support learning, especially for nascent users, and the apparent limits of these structures as users gain more expertise.