Always On: A Framework for Understanding Personal Mobile Web Motivations, Behaviors, and Contexts of Use

Always On: A Framework for Understanding Personal Mobile Web Motivations, Behaviors, and Contexts of Use

Carol A. Taylor (Motricity Inc., USA), Nancy Samuels (University of Washington, USA) and Judith A. Ramey (University of Washington, USA)
Copyright: © 2009 |Pages: 18
DOI: 10.4018/jmhci.2009062603

Abstract

Mobile data services offer a growing alternative means of accessing the Web and have drawn significant attention from the mobile industry. However, design efforts are hampered people’s motivations, behaviors, and contexts of use when they access the Web on their phones. To help address this need, we conducted a study to explore the following questions for U.S. mobile phone users: 1) What motivations lead people to access the Web on their mobile phones?; 2) What do they do?; and 3) Where do they do it? Based on the findings from Part One of the study, we constructed a taxonomy of behaviors, motivations, and contexts associated with mobile Web usage. In Parts Two and Three, we validated the taxonomy as well as compared iPhone versus non-iPhone user behaviors. We conclude this report by considering the design implications of our findings and future research directions.
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Research Background

This study builds on and extends earlier research studies that have yielded classifications of Web usage (both stationary and mobile), descriptions of patterns of adoption of mobile services, as well as motivations for mobile technology use. Also, in designing this study, we took into account recent work on methods for studying mobile usage.

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