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Top1. Introduction
The revolution and advances in computer science, the Internet, information technology (IT), media and communications as well as the drop in its related costs has changed the ways of conducting business is today’s world. In the last few decades, growing numbers of businesses and enterprises have been using the Internet and other electronic communication tools to conduct business and/or marketing efforts and activities, giving the chance for Electronic Marketing practices to grow in an intense and energetic way (El-Gohary, 2009).
Meanwhile, small sized enterprises (small businesses) are socially and economically important for any society as they significantly contribute positively to any society employment, innovations, self-fulfilment, economic growth and GDP. As such, it is distressing to find out that not much is known about the activities of such firms in most third world countries. The main reasons for such a problem are:
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Small sized enterprises do not receive the same kind of attention as large companies do in most developing countries.
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The limited resources of small sized enterprises (financial, managerial, human, innovation and information resources) seem to restrict and decries the number of success stories of such firms, accordingly decreases the interest in researching it.
The importance of small businesses is a reflection of its ability to generate wealth and is predominantly based on their expected role as job-providers for almost every economical sector within any society. Within this regard, small businesses bear the utmost responsibility of employment in the private sector all over the world. As such, the development of small enterprises has long been viewed as a significant reason for the achievement of development objectives, including poverty alleviation, economic development and the promotion of more advanced societies (El-Gohary, 2009; Zaki, Edwards and El-Gohary, 2015; and Shah, El-Gohary, and Hussain, 2015).