An Empirical Investigation of V LIVE's Service Quality and Users' Acceptance

An Empirical Investigation of V LIVE's Service Quality and Users' Acceptance

Johanna M. Askeridis (Heinrich Heine University Düsseldorf, Düsseldorf, Germany) and Aylin Ilhan (Heinrich Heine University Düsseldorf, Düsseldorf, Germany)
DOI: 10.4018/IJICST.2019070102

Abstract

V LIVE, a Korean real-time mobile broadcasting app, is the focus of this investigation. As research on this service is scarce, the paper concentrates on the evaluation of the service quality and users' acceptance to serve as a first step and basis for following investigations. Data is collected by developing and distributing (non-probabilistic) a survey. The survey aspects derive from the Information Service Evaluation model. Additionally, a qualitative analysis of the objective service quality is done as well. All in all, V LIVE is not only well accepted but highly satisfactory as well. Especially, usefulness and fun are proved as satisfying.
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The V Live Mobile App

V LIVE has a mobile and a web app, but only the mobile app is regarded in this paper. Features shall be explained as of August 6, 2018. V LIVE’s main feature is celebrities broadcasting videos and live streams for fans to watch. While fans can follow their stars, “only verified entertainment companies, artists and broadcasting networks” are allowed to own channels where they can broadcast videos or live streams (Marchand, 2017, p. 58). There are also several channels owned by V LIVE itself, like V PICK! which broadcasts short highlight videos of certain live streams. For their third anniversary, V LIVE (2018) published statistical data as of July 19, 2018, stating that there are around 850 channels on V LIVE which accumulated view counts around 3.5 billion. Users stem from 227 countries and follow on average 4.7 channels. The video content available to them encompasses more than 25.000 hours.

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