An Empirical Study of the Adoption of an Indoor Location-Based Service: Finding Reading Rooms

An Empirical Study of the Adoption of an Indoor Location-Based Service: Finding Reading Rooms

Shang Gao (Örebro University, Örebro, Sweden), John Krogstie (Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway), Trond Thingstad (Norwegian University of Science and Technology, Trondheim, Norway) and Hoang Tran (Norwegian University of Science and Technology, Trondheim, Norway)
Copyright: © 2017 |Pages: 19
DOI: 10.4018/IJTHI.2017040105
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Abstract

This research examined the adoption of indoor location-based services in Norway. By expanding the Technology Acceptance Model (TAM), a research model, known as the mobile services acceptance model, was used. Based on the research model, seven research hypotheses were presented. The proposed research model and hypotheses were empirically tested using data collected from a survey of users of an indoor location-based service, finding reading rooms, at a Norwegian university. Support was found for five of the seven research hypotheses. Among the factors, the perceived usefulness has the strongest influence on the intention to use. The finding also indicated that trust did not have a direct positive effect on intention to use.
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2. Literature Review

This section presents some literature relevant to this research. It aims to give an overview of previous research on technology adoption theories and adoption of location-based services respectively. This is of help to identify the research gaps to be filled which is presented in Section 2.3.

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