Analysing Critical Success Factors for Supporting Online Shopping

Analysing Critical Success Factors for Supporting Online Shopping

Maria Leonilde R. Varela (Department of Production and Systems, School of Engineering, University of Minho, Guimarães, Portugal), Goran D. Putnik (Department of Production and Systems, School of Engineering, University of Minho, Guimarães, Portugal), Maria do Sameiro Carvalho (Department of Production and Systems, School of Engineering, University of Minho, Guimarães, Portugal), Luís Ferreira (Polytechnic Institute of Cávado and Ave, Campus do IPCA, Barcelos, Portugal), Maria Manuela Cruz-Cunha (Polytechnic Institute of Cávado and Ave, Campus do IPCA, Barcelos, Portugal & Algoritmi Research Centre, University of Minho, Portugal), V. K. Manupati (School of Mechanical Engineering, Division of Manufacturing, VIT University, Vellore, India) and K. Manoj (School of Mechanical Engineering, Division of Manufacturing, VIT University, Vellore, India)
Copyright: © 2017 |Pages: 19
DOI: 10.4018/IJWP.2017070101
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Abstract

Online shopping is nowadays is a highly frequent action but there are several critical factors that have to be considered for enabling websites and platforms to be able to offer all necessary requisites for guaranteeing user friendly, secure and also enjoyable shopping experiences to clients, offering them exactly what they expect to buy, and quickly find, among a huge offer available online. In this paper, a set of considered critical success factors are analysed on a set of top ranked websites, about luxurious furniture, to understand to what extent these critical factors are satisfied. The results can be taken into consideration for implementing a successful business through e-commerce from herein analysed perspectives.
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2. Market Description

The competitive global market of today requires companies to be in all parts of the world at the same time. E-commerce is a sophisticated tool for opening new business opportunities with a considerable competitive advantage over local markets (Becerra & Korgaonkar, 2011). Although there is already a great adherence and growth of e-commerce, it is expected that this still has a high degree of progression.

The demand for niche markets and marketing allies could revolutionize the new e-commerce. Recent technological changes allow cementing online business by providing payment procedures in a safer way up to highly effective logistic companies. The whole process of creating online stores involves many techniques and multidisciplinary areas, requiring a synergy of skills for obtaining the desired result (Brege, Brehmer & Rehme, 2008). Thus, much attention has to be paid to a variety of subjects related with this issue, including the study of implications of e-commerce at different levels of impact, particularly in terms of human behaviour and preferences, as well as the analysis of alternatives for its implementation.

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