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Top1. Introduction
In recent years, a lot of types of researches are proposed in searching appropriate words from users’ queries and they are in popular domain of computer science. For example, methods to search and detect reasonable answers from question of Q&A website are proposed (Yokoyama, et al, 2016). Purpose of these research is to aid and support users who use the Internet and computers. Interest of study is to show the appropriate information needed by users. It is important to know how each member of society feels and what they like. Personalization technique is one of important study items in current computer science. These kinds of researches sometime difficulty in evaluation because each user has different perceptions in each word. To presume each of one’s preference or feeling, computer needs to a lot of learning and data to learn.
Contributions in human and social science, sometimes propose a lot of useful knowledge to design support methods of information systems. These contributions sometimes relate to the business management and marketing. If the system can collect words from users such as social network service, the system can presume user’s preference and thought using meaning of words, time of post, and forms of networking. However, it is impossible to estimate individual preference in the society where neither push or pull, or unspecified majority. Under such a condition, we can find the constant trend by presume certain preferences and feelings. At least, if the cultures or habits are different, each group has each sense. In this paper, we analyze people’s perceptions about words taking into such consideration. Concretely, we use a school motto as a case of study. Motto is used to make a purpose, such as motivation, collaboration, communication, cooperation, and so on (Pine, 1983). In our research, we surveyed the difference of perception between Japanese and Indonesian. All of answerers have similar careers who graduated university and work as researcher or engineer. Using school mottos, we analyzed what kind of words are associated and connected from our prepared sets of words.
We describe the analysis of slogans and school mottos in the private educational organization and schools in this paper. Each educational organization and school has member of organization including students, teachers and staffs. They have each different perception to the school motto (Bryan & Henry, 2008; Guskey, 2014). People who do not belong in the organization have a certain perception to the school motto as well. Especially, some children’s parents may make a decision to choose the candidate of schools for their children on school motto. Concretely, this paper shows the result of analysis in perception of general people about school mottos. Perception analysis is based on the approach relating with social psychology.