Attracting Visual Attention in a Digital Age: Measuring the Determinants of Interestingness of Videos Using Biosensors

Theoretical Framework

In addition to offering a definition of visual interestingness, Gygli et al. (2013) developed a framework for characterizing it. Interestingness is defined as the qualities of a visual stimuli that “people believe they will remember” that is attributed to why the give visual attention to (Gygli et al. 2013, p. 1633). To make their framework more usable, they categorized interestingness into three factors: (a) aesthetics, (b) unusualness, and (c) preferences (Gygli et al., 2013). Grabner et al. (2013) also attempted to define the elements contributing to interestingness, adding the factors of context and novelty. There have been many investigations of these categories of interestingness of visual information in the hopes of providing a more holistic perspective of what captures a person’s visual attention.